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CURIN Publications has always ensured the unlimited world of knowledge for everybody who wants to get drenched in the pool of acquaintance. In order to chase the vision and mission of the University of exploring new fields and new modes of inquiry, we are committed to the edges and frontiers of the world of academia. We are a major publishing presence in fields as diverse as architecture, social theory, cognitive science, and computational science, and we have a long-term commitment to both design excellence and the efficient and creative use of new technologies

Books Year - 2024

Exploring the uncharted waters: An empirical study on the adoption of NFTs and cryptocurrency in innovative marketing strategies

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Deep G., Verma J.
School/College Name    Chitkara Business School
Department Name    CBS

ENHANCING BANKING SUSTAINABILITY THROUGH EMPLOYEE GREEN BEHAVIOUR AND GREEN BANKING INITIATIVE: A SYNERGISTIC APPROACH FOR A GREENER FUTURE

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Kumari J., Gupta C., Jindal P., Mishra A., Sood K.
School/College Name    Chitkara Business School
Department Name    CBS

Unleashing the metaverse potential: Role of NFTs and cryptocurrencies in retail

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Arora N., Jindal T.
School/College Name    Chitkara Business School
Department Name    CBS

Exploring market knowledge dimensions and knowledge integration mechanisms in automotive cybersecurity and IoT

Name    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Authors Name    Jindal P., Chavan L.
School/College Name    Chitkara Business School
Department Name    CBS

ENHANCING SUSTAINABILITY THROUGH A QUALITY-CENTRIC APPROACH

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Kaur B., Rajput A., Garg A.
School/College Name    Chitkara Business School
Department Name    CBS

Navigating the vuca: Decoding dynamic leadership for unleashing corporate success

Name    Emerald Group Publishing Ltd.
ISBN No.    978-183753198-1; 978-183753199-8
Book Name    VUCA and Other Analytics in Business Resilience, Part B
Authors Name    Rohilla A., Jindal P.
School/College Name    Chitkara Business School
Department Name    CBS

ACHIEVING SUSTAINABLE DEVELOPMENT GOALS BY SUSTAINABLE MARKETING PRACTICES: AN INTEGRATED APPROACH TO ENVIRONMENTAL, SOCIAL, AND ECONOMIC SUSTAINABILITY

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Bala R.
School/College Name    Chitkara Business School
Department Name    CBS

An empirical study of online and offline way of disclosure of corporate environmental material: A contrast

Name    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Authors Name    Nagra A., Saluja S.
School/College Name    Chitkara Business School
Department Name    CBS

How is metaverse impacting consumers’ behaviour?

Name    IGI Global
ISBN No.    979-836932423-3; 979-836932422-6
Book Name    New Business Frontiers in the Metaverse
Authors Name    Agarwal S., Gupta V., Varma N., Bansal A.
School/College Name    Chitkara Business School
Department Name    CBS

ArchiVerse: A symbiotic relationship between architecture and metaverse

Name    IGI Global
ISBN No.    979-836932423-3; 979-836932422-6
Book Name    New Business Frontiers in the Metaverse
Authors Name    Singh J.
School/College Name    Chitkara Business School
Department Name    CBS
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