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CURIN Publications has always ensured the unlimited world of knowledge for everybody who wants to get drenched in the pool of acquaintance. In order to chase the vision and mission of the University of exploring new fields and new modes of inquiry, we are committed to the edges and frontiers of the world of academia. We are a major publishing presence in fields as diverse as architecture, social theory, cognitive science, and computational science, and we have a long-term commitment to both design excellence and the efficient and creative use of new technologies

Books Year - 2024

A systematic literature review of physical and digital NFT using network analysis

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Bassi P., Goel C., Kathuria P.
School/College Name    Chitkara Business School
Department Name    CBS

NFTs and web 3.0: Application, opportunities, and challenges

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Malhotra S., Malik R.
School/College Name    Chitkara Business School
Department Name    CBS

Unlocking the value of non-fungible tokens: A comprehensive introduction

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Verma J., Sharma A., Deep G.
School/College Name    Chitkara Business School
Department Name    CBS

Service innovation metamorphosis from assimilation to synthesis approach for building disruptive business strategies

Name    IGI Global
ISBN No.    979-836932154-6; 979-836932153-9
Book Name    AI Innovation in Services Marketing
Authors Name    Manohar S., Jain R., Jeswal R.
School/College Name    Chitkara Business School
Department Name    CBS

Self-driving cars: A revolutionary change

Name    Nova Science Publishers, Inc.
ISBN No.    979-889113737-0
Book Name    Digital Entrepreneurship: Future Directions
Authors Name    Walia S., Dikshant, Verma T., Aggarwal R.
School/College Name    Chitkara Business School
Department Name    CBS

Beyond scrum: Anticipating the evolution of Agile project management practices

Name    IGI Global
ISBN No.    979-836933319-8; 979-836933318-1
Book Name    Practical Approaches to Agile Project Management
Authors Name    Bhattacharya S., Shukla K., Shukla A.
School/College Name    Chitkara Business School
Department Name    CBS

Impact of social networking on digital entrepreneurship

Name    Nova Science Publishers, Inc.
ISBN No.    979-889113737-0
Book Name    Digital Entrepreneurship: Future Directions
Authors Name    Jindal P.
School/College Name    Chitkara Business School
Department Name    CBS

Winning in a VUCA Corporate World

Name    Nova Science Publishers, Inc.
ISBN No.    979-889113737-0
Book Name    Digital Entrepreneurship: Future Directions
Authors Name    Aggarwal R., Verma T.
School/College Name    Chitkara Business School
Department Name    CBS

Artificial intelligence in forensic accounting

Name    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Authors Name    Saluja S., Nayyar V., Dawra S., Jain M., Prakash R.S.
School/College Name    Chitkara Business School
Department Name    CBS

Marketing 5.0 and the role of mind mapping in content advertising: An analysis

Name    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Authors Name    Kaur N., Kaushal P.
School/College Name    Chitkara Business School
Department Name    CBS
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