Books

CURIN Publications has always ensured the unlimited world of knowledge for everybody who wants to get drenched in the pool of acquaintance. In order to chase the vision and mission of the University of exploring new fields and new modes of inquiry, we are committed to the edges and frontiers of the world of academia. We are a major publishing presence in fields as diverse as architecture, social theory, cognitive science, and computational science, and we have a long-term commitment to both design excellence and the efficient and creative use of new technologies

Books Year - 2024

ACHIEVING SUSTAINABLE DEVELOPMENT GOALS BY SUSTAINABLE MARKETING PRACTICES: AN INTEGRATED APPROACH TO ENVIRONMENTAL, SOCIAL, AND ECONOMIC SUSTAINABILITY

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Bala R.
School/College Name    Chitkara Business School
Department Name    CBS

An empirical study of online and offline way of disclosure of corporate environmental material: A contrast

Name    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Authors Name    Nagra A., Saluja S.
School/College Name    Chitkara Business School
Department Name    CBS

How is metaverse impacting consumers’ behaviour?

Name    IGI Global
ISBN No.    979-836932423-3; 979-836932422-6
Book Name    New Business Frontiers in the Metaverse
Authors Name    Agarwal S., Gupta V., Varma N., Bansal A.
School/College Name    Chitkara Business School
Department Name    CBS

ArchiVerse: A symbiotic relationship between architecture and metaverse

Name    IGI Global
ISBN No.    979-836932423-3; 979-836932422-6
Book Name    New Business Frontiers in the Metaverse
Authors Name    Singh J.
School/College Name    Chitkara Business School
Department Name    CBS

ENTREPRENEURSHIP AND FRUGAL INNOVATION FOR REALISING SDGs IN GLOBAL CONTEXT

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Prakash N., Sharma S., Jindal P.
School/College Name    Chitkara Business School
Department Name    CBS

Blockchain-enabled smart contracts for secure and transparent governance in smart cities

Name    CRC Press
ISBN No.    978-104009587-4; 978-103257927-6
Book Name    Smart Cities: Blockchain, AI, and Advanced Computing
Authors Name    Dhal A., Kumar M., Sharma K., Sarangi P.K.
School/College Name    Chitkara University Institute of Engineering and Technology
Department Name    CUIET

Unleashing the potential of digital entrepreneurship: A strategic roadmap

Name    Nova Science Publishers, Inc.
ISBN No.    979-889113737-0
Book Name    Digital Entrepreneurship: Future Directions
Authors Name    Malhotra N., Joshi F., Gupta S.
School/College Name    Chitkara Business School
Department Name    CBS

Explainable artificial intelligence (XAI): Notions of explainability and its integration with blockchain

Name    River Publishers
ISBN No.    978-877004174-4; 978-877004175-1
Book Name    Convergence of Blockchain and Explainable Artificial Intelligence: BlockXAI
Authors Name    Tiwari R.G., Husain M.
School/College Name    Chitkara University Institute of Engineering and Technology
Department Name    CUIET

Unlocking market secrets: Dynamics of the day-of-the-week effect during crisis in an emerging market

Name    Emerald Group Publishing Ltd.
ISBN No.    978-183753572-9; 978-183753573-6
Book Name    Finance Analytics in Business: Perspectives on Enhancing Efficiency and Accuracy
Authors Name    Riyath M.I.M., Dewasiri N.J., Sood K., Banda Y.K.W., Nair K.
School/College Name    Chitkara Business School
Department Name    CBS

Augmenting reality (AR) and its use cases: Exploring the game changing potential of technology

Name    IGI Global
ISBN No.    979-836933016-6; 979-836933015-9
Book Name    Augmented Reality and the Future of Education Technology
Authors Name    Shalender K., Singla B.
School/College Name    Chitkara Business School
Department Name    CBS
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