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CURIN Publications has always ensured the unlimited world of knowledge for everybody who wants to get drenched in the pool of acquaintance. In order to chase the vision and mission of the University of exploring new fields and new modes of inquiry, we are committed to the edges and frontiers of the world of academia. We are a major publishing presence in fields as diverse as architecture, social theory, cognitive science, and computational science, and we have a long-term commitment to both design excellence and the efficient and creative use of new technologies

Books Year - 2024

SKILL DEVELOPMENT IN ORGANISATIONS: CONCEPTUAL FRAMEWORK AND OPERATIONAL STRATEGIES

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Shalender K., Sharma N.
School/College Name    Chitkara Business School
Department Name    CBS

Applications of artificial intelligence in marketing

Name    IGI Global
ISBN No.    979-836932277-2; 979-836932276-5
Book Name    Balancing Automation and Human Interaction in Modern Marketing
Authors Name    Bansal A., Bansal A., Kumar M., Bajwa S.
School/College Name    Chitkara Business School
Department Name    CBS

SKILL SHORTAGES AND LABOUR MARKET RIGIDITY: AN INTERNATIONAL OUTLOOK

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Gupta M., Jindal P., Kaur M.
School/College Name    Chitkara Business School
Department Name    CBS

Building culture of creativity and innovation in organisations: A VUCA world perspective

Name    Emerald Group Publishing Ltd.
ISBN No.    978-183753198-1; 978-183753199-8
Book Name    VUCA and Other Analytics in Business Resilience, Part B
Authors Name    Shalender K., Sharma N.
School/College Name    Chitkara Business School
Department Name    CBS

THE INFLUENCE OF SUSTAINABILITY COMMUNICATION ON CONSUMER LOYALTY AND BRAND REPUTATION

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Bhat I.H., Gupta S., Singh S.
School/College Name    Chitkara Business School
Department Name    CBS

Unveiling the uniqueness: Exploring challenges and opportunities in the realm of non-fungible tokens

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Kaur M., Malhan S., Sharma N.
School/College Name    Chitkara Business School
Department Name    CBS

ENABLING SUSTAINABILITY IN HIGHER EDUCATION VIA PERCEIVED EMPLOYABILITY, UNIVERSITY COMMITMENT, PERCEIVED ORGANISATIONAL PRESTIGE AND STUDENT SATISFACTION: A PLS-SEM APPROACH

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Agnihotri S., Mewafarosh R., Malhan S.
School/College Name    Chitkara Business School
Department Name    CBS

Exploring the uncharted waters: An empirical study on the adoption of NFTs and cryptocurrency in innovative marketing strategies

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Deep G., Verma J.
School/College Name    Chitkara Business School
Department Name    CBS

ENHANCING BANKING SUSTAINABILITY THROUGH EMPLOYEE GREEN BEHAVIOUR AND GREEN BANKING INITIATIVE: A SYNERGISTIC APPROACH FOR A GREENER FUTURE

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Kumari J., Gupta C., Jindal P., Mishra A., Sood K.
School/College Name    Chitkara Business School
Department Name    CBS

Unleashing the metaverse potential: Role of NFTs and cryptocurrencies in retail

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Arora N., Jindal T.
School/College Name    Chitkara Business School
Department Name    CBS
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