Expert Areas : Research Methods, Marketing Research, Employability, Studies on Emerging Markets, E-commerce
Dr Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, training and mentorship. His current mandate is to manage the PhD programs offered at Chitkara University.
Sixteen scholars have been awarded PhD degrees under his guidance and he has published over 60 Scopus / SSCI indexed papers with a number of these included in the ABDC/ABS journal list. He was the recipient of the Chitkara University Excellence award 2021 (February) for highest cited author and publications with highest H-index (Business School category).
His areas of research and consulting expertise are International Marketing and Emerging Market Studies, Consumer Behavior, Brand Management, Shopping Behavior, and Business Research Methods.
He is an active resource person for FDPs, MDPs & Corporate Trainings. He is a member of the thesis review board of a number of universities.
He presently reviews for reputable journals such as Technological Forecasting and Social Change (Elsevier), Public Health (Elsevier) Benchmarking (Emerald), Technology Analysis and Strategic Management (Taylor and Francis), International Journal of Consumer Studies (Wiley), Journal of Public Affairs (Wiley), Routledge Studies in Global Student Mobility, International Journal of Emerging Markets (Emerald), Sustainability (MDPI), Management Decision (Emerald), IIM KSMR (Sage) etc.