Professor and Dean (Doctoral Research Centre)


Expert Areas : Research Methods, Marketing Research, Employability, Studies on Emerging Markets, E-commerce

Amit Mittal (PhD – Management Science; MBA) is Professor & Dean, Doctoral Research Centre (CBS) and Dean – Chitkara College of Sales and Marketing. He has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, training and mentorship. His current mandate is to manage the PhD program specially designed for working executives at Chitkara University. He also and also Dean, Chitkara College of Sales and Marketing with a mandate to manage MBA (Sales & Retail Marketing), MBA (BFSI) & MBA (Pharmaceutical Management). He is also active with various activities under the Chitkara University Office of Strategic Initiatives.

His areas of research and consulting expertise are International Marketing, Consumer Behavior, Brand Management, Shopping Behavior, Business Research Methods, Higher Education Curriculum Development and New Institution Building. He is an active resource person for FDPs, MDPs & Corporate Trainings. He presently reviews for reputable journals such as Public Health Journal (Elsevier), Benchmarking: An International Journal (Emerald), International Journal of Consumer Studies (Wiley), Journal of Public Affairs (Wiley), Higher Education, Skills and Work-Based Learning (Emerald), Routledge Studies in Global Student Mobility, International Journal of Emerging Markets (Emerald), The Open Psychology Journal (Bentham Science),  Proceedings on Engineering Sciences Journal (University of Kragujevac), International Journal of Business and Globalisation (Inderscience), World Review of Science, Technology and Sustainable Development (Inderscience), International Journal of Customer Relationship Marketing and Management (IGI Global), , Business: Theory and Practice (Vilnius Gediminas Technical University), International Journal of Business Excellence (Inderscience), Frontiers in Psychology, International Journal of Quality Research etc.

He served the Oshwal Education & Relief Board (Nairobi, Kenya) for 3 years before joining Chitkara University in 2014.

  • Research
  • Teaching
  • Awards
  • Education
  • Service


  1. Shashi, Centobelli P, Cerchione R, Mittal A. (2021). Managing sustainability in luxury industry to pursue circular economy strategies. Business Strategy and the Environment.30(1), 432-462 https://doi.org/10.1002/bse.2630
  2. Mittal, R., Ahmed, W., Mittal, A., and Aggarwal, I. (2021), “Twitter users exhibited coping behaviours during the COVID-19 lockdown: an analysis of tweets using mixed methods”, Information Discovery and Delivery, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IDD–08-2020-0102
  3. Mittal, A., Mantri, A., Tandon, U. and Dwivedi, Y.K. (2021), “A unified perspective on the adoption of online teaching in higher education during the COVID-19 pandemic”, Information Discovery and Delivery, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IDD-09-2020-0114
  4. Tandon, U., Chand, P. K., & Mittal, A. (2021). Emotional Maturity and Employer Satisfaction: A Study on Recruitment of Information Technology Graduates. International Journal of Human Capital and Information Technology Professionals (IJHCITP), 12(3), 54-73.
  5. Tandon, U., Mittal, A., &Manohar, S. (2020). Examining the impact of intangible product features and e-commerce institutional mechanics on consumer trust and repurchase intention. Electronic Markets. https://doi.org/10.1007/s12525-020-00436-1
  6. Jhamb, D., Aggarwal, A., Mittal, A., & Paul, J. (2020). Experience and attitude towards luxury brands consumption in an emerging market. European Business Review. 32 (5), pp.909-936 https://doi.org/10.1108/EBR-09-2019-0218
  7. Singh, J. P., Chand, P. K., Mittal, A., &Aggarwal, A. (2020). High-performance work system and organizational citizenship behaviour at the shop floor. Benchmarking: An International Journal, 27(4), 1369–1398. https://doi.org/10.1108/BIJ-07-2019-0339
  8. Manohar, S., Mittal, A. and Tandon, U. (2020). HEd-INNOSERV: perceived service innovation scale for the higher education sector. Benchmarking: An International Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BIJ-08-2020-0415
  9. Aggarwal A, Sadhna P, Gupta S, Mittal A, Rastogi S. (2020). Gen Z entering the workforce: Restructuring HR policies and practices for fostering the task performance and organizational commitment. Journal of Public Affairs https://doi.org/10.1002/pa.2535
  10. Singh, J., Mittal, A., Mittal, R., Singh, K., & Malik, V. (2020, December). i-Fence: A Spatio-Temporal Context-Aware Geofencing Framework for Triggering Impulse Decisions. In International Conference on Big Data Analytics (pp. 63-80). Springer, Cham. https://doi.org/10.1007/978-3-030-66665-1_5
  11. Bhandari, H., Tandon, U., Bansal, K. and Mittal, A. (2020) “Barriers to the Adoption of Technology in Learning and Assessment of Undergraduate Architecture Students,” 2020 International Conference on Innovation and Intelligence for Informatics, Computing and Technologies (3ICT), Sakheer, Bahrain, 1-5, doi: 10.1109/3ICT51146.2020.9311971. IEEE
  12. Bansal, K., Tandon, U., Bhandari, H., & Mittal, A. (2020, December). Identifying the Drivers in the Adoption of Technology in Online Teaching, Learning and Assessment of an Undergraduate Architectural Program. In 2020 Sixth International Conference on e-Learning (econf) (pp. 40-44). IEEE.
  13. Mittal, R., Singh, J., & Mittal, A. (2020, November). Predicting Mentoring Effectiveness in a Computer Science Program: A Machine Learning Approach. In 2020 IEEE International Conference for Innovation in Technology (INOCON) (pp. 1-5). IEEE.
  14. Mittal, A., & Gupta, S. (2020). Vistara: Aiming for the Sky. South Asian Journal of Business and Management Cases (Sage). https://doi.org/10.1177/2277977919881419
  15. Aggarwal, A., Chand, P. K., Jhamb, D., & Mittal, A. (2020). Leader–Member Exchange, Work Engagement, and Psychological Withdrawal Behavior: The Mediating Role of Psychological Empowerment. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg.2020.00423
  16. Bhandari, H., & Mittal, A. (2020). A naturalistic inquiry of pilgrims’ experience at a religious heritage site: The case of a Shaktipitha in India. International Journal of Religious Tourism and Pilgrimage, 8(3), 87–97.
  17. Kumar, P., Mittal, A., &Firoz, M. (2020). “Carbon Credit Issuance: Accounting Based Financial Performance”, SCMS Journal of Indian Management, 17(2), 111-119.
  18. Jhamb, D., Mittal, A., & Sharma, P. (2020). The Behavioral Consequences of Perceived Service Quality: A Study of the Indian Telecommunication Industry. Business: Theory and Practice, 21(1), 360–372. https://doi.org/10.3846/btp.2020.11480
  19. Kaur, P., & Mittal, A. (2020). Meaningfulness of Work and Employee Engagement: The Role of Affective Commitment. The Open Psychology Journal, 13(1), 115–122. https://doi.org/10.2174/1874350102013010115
  20. Chand, P. K., Dhiman, R., Mittal, A., &Jhamb, D. (2020). Narcissism as a determinant of job satisfaction among university teaching staff in India. International Journal of Sociotechnology and Knowledge Development, 12(3), 60–78. https://doi.org/10.4018/IJSKD.2020070104
  21. Mittal, A., Aggarwal, A., & Mittal, R. (2020). Predicting University Students’ Adoption of Mobile News Applications. International Journal of E-Services and Mobile Applications, 12(4), 42–59. https://doi.org/10.4018/IJESMA.2020100103
  22. Grover, R., Aggarwal, A. & Mittal, A. (2020), “Effect of Students’ Emotions on their Positive Psychology: A Study of Higher Education Institutions”, the Open Psychology Journal, 13(1), 272-282. DOI: 2174/1874350102013010272
  23. Mittal, A., Dhiman, R., &Lamba, P. (2019). Skill mapping for blue-collar employees and organisational performance: A qualitative assessment. Benchmarking, 26(4), 1255–1274. https://doi.org/10.1108/BIJ-08-2018-0228
  24. Manohar, S., Mittal, A., &Marwah, S. (2019). Service innovation, corporate reputation and word-of-mouth in the banking sector: A test on multigroup-moderated mediation effect. Benchmarking, 27(1), 406–429. https://doi.org/10.1108/BIJ-05-2019-0217
  25. Mathew, B., Narayanan, R., & Mittal, A. (2019). A review of the perception of healthcare quality among patients and employees. Indian Journal of Public Health Research and Development, 10(9), 452–456. https://doi.org/10.5958/0976-5506.2019.02469.0
  26. Khare, A. A., & Mittal, A. (2019). Blockchain: Embedding trust in organic products’ supply chain. Journal of Computational and Theoretical Nanoscience, 16(10), 4418–4424. https://doi.org/10.1166/jctn.2019.8535
  27. Bakshi, S., Tandon, U., & Mittal, A. (2019). Drivers and barriers of telemedicine in India: Seeking a new paradigm. Journal of Computational and Theoretical Nanoscience, 16(10), 4367–4373. https://doi.org/10.1166/jctn.2019.8527
  28. Chand, P. K., Kumar, A. S., & Mittal, A. (2019). Emotional Intelligence And Its Relationship To Employability Skills And Employer Satisfaction With Fresh Engineering Graduates. International Journal for Quality Research, 13(3), 735–752. https://doi.org/10.24874/IJQR13.03-15
  29. Proceedings of the 2019 6th International Conference on Computing for Sustainable Global Development (INDIACom) : 13 – 15 March 2019, BharatiVidyapeeth, New Delhi. Delhi Section, BharatiVidyapeeth University (Pune, I., &INDIAcom (Conference) (13th : 2019 : New Delhi, I. (n.d.).
  30. Aggarwal, A., Mittal, R., Gupta, S., & Mittal, A. (2019). Internet of things driven perceived value co-creation in smart cities of the future: A PLS-SEM based predictive model. Journal of Computational and Theoretical Nanoscience, 16(9), 4053–4058. https://doi.org/10.1166/jctn.2019.8292
  1. Guest Talk on Research Methods at Department of Fabric and Apparel Science, Institute of Home Economics, University of Delhi on April 1st, 2021.
  2. Keynote address at International Conference onInnovative Applications of Emerging Technologies and Management, 2021 (ICIAETM-2021) on 9th-10th April 2021.
  3. Resource Person, Faculty Members Capacity Building Programme, under Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT), MHRD, GoI at MD University, Rohtak, December 2020 & March 2021.
  4. Expert Talk on Leadership at 5 day AICTE Approved FDP on “Academic Leadership and Management of Professional Education” organized by GurukulKangri University, Haridwar, India on September 14, 2020.
  5. Keynote speech at the 8th International Leadership conference organized by the Management University of Africa, Nairobi, Kenya on September 10, 2020.
  6. Expert Talk on “Research for Resurgence” organized by the Centre for Professional Development in Higher Education, University of Delhi, Delhi, India on September 14, 2020.
  7. Expert Talk on Research Methods organized by Dr. Yashwant Singh Parmar University of Horticulture & Forestry, Himachal Pradesh, India on September 8, 2020.
  8. Keynote speech, National Seminar on “Vocal about Local”, June 22, 2020 at PG Govt. College for Women, Jind, Haryana, India.
  9. Keynote speech, FDP on Research Methods organized by Institute of Hotel Management, Bhopal, India on June 16, 2020.
  10. Expert Talk, “Resilience and Reinvention- Sustainability and Growth in Turbulent times”, Sandip University, Nasik, Maharashtra, June 10-11, 2020.
  11. Expert Speaker, “Research and Publication Ethics”, Webinar, Himalayan University (AP) and Mangalyatan University (UP), May 31, 2020.
  12. Conference Committee Member, 2020 International Conference on Big Data and Social Science ( August 14-16, 2020, organized by Xi’an Jiaotong University, China and Guangzhou Computer Society; http://www.icbdss.org/committee.
  13. Delivered an expert session on “Research Methods” for the students and faculty members of ShriVishwakarma Skill University, Gurgaon, Haryana, April 27, 2020.
  14. Delivered an expert session on “Situational Leadership” in the Vice Chancellor Lecture Series, December 7, 2019.
  15. Addressed a delegation of professors and senior academicians from Indonesia, November 11, 2019.
  16. Addressed a delegation on “India Study Tour” from Strathmore University Business School, Kenya, November 4, 2019.
  17. Invited as an external expert, One day workshop on May 9, 2019 on restructuring of MBA & BBA programs being offered by MD University, Rohtak, India.
  18. Technical Chairperson and Invited Talk, International Conference on Business and Management, April 25-27, 2019, 2019 – Organized by BRAC University, Dhaka, Bangladesh.
  19. Technical Session Chairperson, International Conference on Business Management and Social Innovations (ICBMSI – March 29th & 30th, 2019), Faculty of Commerce and Management, ChaudharyBansiLal University, Bhiwani, Haryana, India.
  20. Technical Session Chairperson, International Conference on Advances in Engineering and Technology, March 15-16, 2019, BG Institute of Engineering & Technology, Sangrur, India.
  21. Resource Person, Faculty Members Capacity Building Programme, under PanditMadan Mohan Malaviya National Mission on Teachers and Teaching (PMMMNMTT), MHRD, GoI at MD University, Rohtak, March 11; July 31; August 19, 2019.
  22. Resource Person, Teacher Quality and Scope for Resource optimization through AAA’ during the National Seminar on Quality Assurance in Indian Higher Education through Academic and Administrative Audit held on 22 February 2019.
  23. Keynote, NICS 2019, Pathumthani University, Muang, Pathumthani, Thailand, 6-9 February 2019.
  24. Resource Person, ICSSR Sponsored FDP on Research Methods, January 25, 2019, VBS Poorvanchal University, Jaunpur, UP (India).
  25. Summer Seminar, Faculty of Management, University of Warsaw, Warsaw, Poland, June 6, 2018.
  26. Lead Resource, Summer School on Research Methods and Scholarly Publications, May 25, 2018.
  27. Resource Person, FDP on Research Methods, Neville Wadia Institute of Management, Pune, May, 2018.
  28. Keynote Address, International Conference on Performance Analytics, JK Business School, Gurugram, India, May11-12, 2018.
  29. Resource Person, National Power Training Institute, Nangal, Punjab, 2017-18.
  30. Resource Person CEGR FDP on Research Methodology, GTBTI, New Delhi, September 2017.
  31. Resource Person, Change Management and Project Marketing, National Power Training Institute (NPTI, GoI).
  32. Resource Person, Developing a research agenda at PGDM level: JK Business School 2016-17.
  33. Resource Person, Chitkara University Summer School, June-July 2016.
  34. International Speaker at a workshop on “Course Curriculum of Business Schools in BIMSTEC Region”, hosted by Daffodils International University, Dhaka, Bangladesh, June 3-4, 2016.
  35. Expert Talk, Entrepreneurship Series, Centre for Education Growth and Research (CEGR), JK Business School, Gurgaon, India, April 18, 2016.
  36. Expert Talk, National Conference at University Business School, Panjab University, Chandigarh, India, March 28th, 2016.
  37. Expert Talk, National Seminar at RBMI Group of Institutions, Bareilly, India, March 12th, 2016.
  38. Scholarly Talk, International Conference on Marketing and Retail, Penang, Malaysia, October 12th and 13th, 2015.
  39. Resource Person, FDPs for Chitkara Institutions: February 1st, 2015; July 1st, 2015 and July 6th, 2015.
  40. Keynote Speaker, Oshwal Education Breakfast Meeting, Nairobi, Kenya, May 1st , 2013.
  41. Keynote Speaker, CEO Breakfast Meet, Theme: “The concept of Oshwal University & its relevance to Oshwal businesses as a partner: A case for understanding your HR requirements, challenges in recruitment, training & retention”, Nairobi, November 10, 2013.
  42. Corporate Training, Economic Council of Oshwals (ECO) Corporate Visit to A-to-Z Textiles Ltd., Arusha, Tanzania, October 25-26, 2013.
  43. Business Game Resource Person for Oshwal Association of UK (OAUK) delegation: http://www.oshwal.co.uk/articles/enterprise-programme-report-2012, Nairobi.
  44. Resource Person, “Research Proposal Writing” workshop organized by the German Academic Exchange Service (DAAD) at Strathmore University, Nairobi, July 25-27, 2012.
  45. Delivered the Inaugural Lecture at MM Institute of Dental Sciences & Research under the ‘HORIZONS’ initiative at MM University to showcase intersections of various institutional sciences in and outside the university, March 22, 2010.
  46. Invited by the All India Management Association (AIMA) to deliver an expert talk on academic research paper writing on April 10, 2010.
  47. Presentations to Kiwanis Club, Pittsburg (USA) & Morning Rotary, Pittsburg (USA) in July 2008.
  48. Key note address and Session Chairperson at the 1st AICTE National Conference on Retail Management, NC College of Management, Panipat, November 7, 2009.
  49. Panelist, Seminar on HR Issues in Industry-Institution Interface, KPG Institute, Agra, October 2009.
  50. Resource Person- FDP on “Corporate Social Responsibility”, ICFAI National College- Deptt of Law, H.P.University, Summer Hill, Simla, India- November 2008.
  51. Training to NTPC executives on “Research Methods” for 2 days- April 2008.


  1. Research Incentive Award, February 15, 2020 at Chitkara University Excellence Awards
  2. Research Incentive Award, July 27, 2019 at Chitkara University Publications Awards Ceremony
  3. Rising Star Award, November 4, 2018, IMSAR Alumni Meet, MD University, Rohtak, Haryana


  1. Life Member Indian Commerce Association
  2. Life Member Centre for Education Growth and Research (CEGR)
  3. Member, Association of North America Higher Education International (ANAHEI)
  4. TPC Member, The Second International Conference of Sustainability and Resilience 2020, Bahrain, https://icsr2.org/agenda
  5. TPC Member, 2020 International Conference on Innovation and Intelligence for Informatics, Computing and Technologies (3ICT), Bahrain, http://iiict.uob.edu.bh/3ict20/
  6. TPC Member, 4th International Conference on Computing and Network Communications (CoCoNet’2020), VIT, Chennai.
  7. TPC Member, International Conference on Data Analytics for Business and Industry 2020, Bahrain, http://data20.uob.edu.bh/
  8. TPC Member, 6th International Conference on e-Learning (ECONF’20), Bahrain, http://econf20.uob.edu.bh/
  9. TPC Member, 2020 International Conference on Decision Aid Sciences and Applications, Bahrain, http://dasa20.uob.edu.bh/reviewers/
  10. TPC Member, SUSCOM 2021, http://www.suscom.org.in/index.php
  11. TPC Member, ICCIS 2020, https://www.iccis20.scrs.in/
  12. Organizing Committee Member, Nanosphere, March 18-19, 2020, Dubai, UAE. https://nanoteksummit.com/about
  13. Program Committee Member, ENTRENOVA Conference (ENTerpriseREsearchInNOVAtion Conference), organised by IRENET, Society for Advancing Innovation and Research in Economy, in cooperation with the Faculty of Tourism and Hotel Management, Kotor, Montenegro and the University North, Varazdin, Croatia, September 2020.
  14. Conference Co-Chair, Online Multidisciplinary International Conference on Transformation and Survival Post Pandemic, October 14-15, 2020. https://www.adypu.edu.in/international-conference-2020/conference-committees.php
  15. National Advisory Board, International Conference on Recent Trends in Engineering, Management and Science, September 26 & 27, 2019, Delhi Institute of Technology Management and Research, Faridabad, India
  16. Advisory Committee, Global Outreach Management Research and Education Conference and Awards 2019, August 9th and 10th, ISM, Patna, India
  17. Conference Director, Chitkara University Doctoral Consortium, May 18-19, 2019, Rajpura, India
  18. Honorary Member, International Editorial Board, Feb. 8 & 9, 2019, National and International Conference (NICs) on Smart Society Development, Pathumthani University, Thailand
  19. TPC Member, 2018 International Conference on Education Science and Social Development, July 21-22, 2018, Shanghai, China, http://www.essd-2018.org/?op=committees
  20. Advisory Board, 2nd International Conference Recent Trends in Science Technology and Management, April, 2018, KIET, Ghaziabad and Southwestern Oklahoma State University, USA
  21. Advisory Board, Global Outreach Education Conference http://www.globaloutreachconference.in/advisory-board/, March 2018 and August 2019
  22. Consortium Director & Track Convener, 1st Chitkara University Doctoral Consortium (CUDC) 2017
  23. Presently serving on the international editorial board of IBIMA Publishing, Norristown, PA 19401, USA
  24. Serving on the TPC, 2017 International Conference on Modern Education and Information Technology (MEIT 2017), Chongquing, China
  25. National Executive Council Member, Centre for Education Growth and Research (CEGR), New Delhi, India
  26. Advisor: Publications & Post Graduate Students’ Research Projects, JK Business School, Gurgaon, India
  27. Reviewers’ board, ResearchHub, published by UniversitiTeknologi MARA UiTM, Malaysia
  28. Advisory Board, 2nd International Conference Recent Trends in Science Technology and Management, April, 2018, KIET, Ghaziabad and Southwestern Oklahoma State University, USA.
  29. Member, Social Science and Business Research Network (SSBRN), Singapore
  30. Member, National Advisory Board, Centre for Education Growth and Research, New Delhi, India
  • 2008: PhD (Management Science)
  • 1997: MBA
  • Corporate Sector: 4 years
  • Higher Education Sector: 18 years
  • International Full Time Work Experience: 3 years with OERB, Nairobi, Kenya