Expert Areas : Research Methods, Marketing Research, Employability, Studies on Emerging Markets, E-commerce
Amit Mittal (PhD – Management Science; MBA) is Professor & Dean, Doctoral Research Centre (CBS) and Dean – Chitkara College of Sales and Marketing. He has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, training and mentorship. His current mandate is to manage the PhD program specially designed for working executives at Chitkara University. He also and also Dean, Chitkara College of Sales and Marketing with a mandate to manage MBA (Sales & Retail Marketing), MBA (BFSI) & MBA (Pharmaceutical Management). He is also active with various activities under the Chitkara University Office of Strategic Initiatives.
His areas of research and consulting expertise are International Marketing, Consumer Behavior, Brand Management, Shopping Behavior, Business Research Methods, Higher Education Curriculum Development and New Institution Building. He is an active resource person for FDPs, MDPs & Corporate Trainings. He presently reviews for reputable journals such as Public Health Journal (Elsevier), Benchmarking: An International Journal (Emerald), International Journal of Consumer Studies (Wiley), Journal of Public Affairs (Wiley), Higher Education, Skills and Work-Based Learning (Emerald), Routledge Studies in Global Student Mobility, International Journal of Emerging Markets (Emerald), The Open Psychology Journal (Bentham Science), Proceedings on Engineering Sciences Journal (University of Kragujevac), International Journal of Business and Globalisation (Inderscience), World Review of Science, Technology and Sustainable Development (Inderscience), International Journal of Customer Relationship Marketing and Management (IGI Global), , Business: Theory and Practice (Vilnius Gediminas Technical University), International Journal of Business Excellence (Inderscience), Frontiers in Psychology, International Journal of Quality Research etc.
He served the Oshwal Education & Relief Board (Nairobi, Kenya) for 3 years before joining Chitkara University in 2014.