Developing a framework to study the impact of contingent factors on business performance using strategic cost management: A meta-analysis study

Journal Name    Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing, pp. 227-253.
Year of Publication    2021
Authors Name    Verma, T., Aggarwal, R.
School/College    Chitkara Buisness School, Chitkara University, Punjab, India