Journals

Details of publications by Faculty members of Chitkara University, Punjab

Journals Year - 2021

Social media, crowdsourcing, and marketing

Journal Name    Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing, pp. 64-73.
Year of Publication    2021
Authors Name    Inder, S.
School/College Name    Chitkara Buisness School, Chitkara University, Punjab, India
Department Name    CBS
DOI Number    10.4018/978-1-7998-7231-3.ch005

Social media marketing as new marketing tool

Journal Name    Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing, pp. 207-226.
Year of Publication    2021
Authors Name    Trivedi, S., Malik, R.
School/College Name    Chitkara Buisness School, Chitkara University, Punjab, India
Department Name    CBS
DOI Number    10.4018/978-1-7998-7231-3.ch015

Developing a framework to study the impact of contingent factors on business performance using strategic cost management: A meta-analysis study

Journal Name    Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing, pp. 227-253.
Year of Publication    2021
Authors Name    Verma, T., Aggarwal, R.
School/College Name    Chitkara Buisness School, Chitkara University, Punjab, India
Department Name    CBS
DOI Number    10.4018/978-1-7998-7231-3.ch016

Digitalization and work behaviour: A paradigm shift

Journal Name    Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing, pp. 102-123.
Year of Publication    2021
Authors Name    Kaur, N.
School/College Name    Chitkara Buisness School, Chitkara University, Punjab, India
Department Name    CBS
DOI Number    10.4018/978-1-7998-7231-3.ch008

Determinant attributes of store choice in organized retail

Journal Name    Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing, pp. 33-50.
Year of Publication    2021
Authors Name    Singh, D., Sandhu, N.
School/College Name    Chitkara Buisness School, Chitkara University, Punjab, India
Department Name    CBS
DOI Number     10.4018/978-1-7998-7231-3.ch003

Enriching user experience by transforming consumer data into deeper insights

Journal Name    Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing, pp. 1-18.
Year of Publication    2021
Authors Name    Bathla, D., Awasthi, S., Singh, K.
School/College Name    Chitkara Buisness School, Chitkara University, Punjab, India
Department Name    CBS
DOI Number    10.4018/978-1-7998-7231-3.ch001

Multi-expert and multi-criteria evaluation of online education factors: A fuzzy ahp approach

Journal Name    Journal of Engineering Education Transformations
Year of Publication    2021
Authors Name    Kukreja V., Aggarwal A.
School/College Name    Chitkara Business School, Chitkara University, Punjab, India
Department Name    CBS
DOI Number    10.16920/jeet/2021/v35i2/158397

Effects of gain-loss-framed messages on virtual reality intervened fitness exercise

Journal Name    Information Discovery and Delivery
Year of Publication    2021
Authors Name    Yadav R., Yadav M., Mittal A.
School/College Name    Chitkara Business School, Chitkara University, Punjab, India
Department Name    CBS
DOI Number    10.1108/IDD-04-2021-0051

Influence of diet and sport on the risk of sleep apnea in patients with metabolic syndrome associated with hypothyroidism — a 4-year survey

Journal Name    Environmental Science and Pollution Research
Year of Publication    2021
Authors Name    Ghitea T.C., Aleya L., Tit D.M., Behl T., Stoicescu M., Sava C., Iovan C., El-Kharoubi A., Uivarosan D., Pallag A., Bungau S.
School/College Name    Chitkara University Institute of Engineering & Technology, Chitkara University, Punjab, India
Department Name    CUIET
DOI Number    10.1007/s11356-021-17589-x

Ultra-low power signal conditioning system for effective biopotential signal recording

Journal Name    Journal of Micromechanics and Microengineering
Year of Publication    2021
Authors Name    Thakur D., Sharma K., Kapila S., Sharma R.
School/College Name    Chitkara University Institute of Engineering & Technology, Chitkara University, Punjab, India
Department Name    CUIET
DOI Number    10.1088/1361-6439/ac3465
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