Journals

Details of publications by Faculty members of Chitkara University, Punjab

Journals Year - 2021

Cosmeceutical Aptitudes of Niacinamide: A Review

Journal Name    Recent advances in anti-infective drug discovery
Year of Publication    2021
Authors Name    Madaan, P., Sikka, P., Malik, D.S.
School/College Name    Chitkara College of Pharmacy, Chitkara University, Punjab, India
Department Name    CCP
DOI Number    10.2174/2772434416666211129105629

Radioprotectors: Nature’s Boon

Journal Name    Mini reviews in medicinal chemistry
Year of Publication    2021
Authors Name    Lang, D.K., Singh, H., Arora, A., Arora R., Saini B., Arora, S., Kaur, R.
School/College Name    Chitkara College of Pharmacy, Chitkara University, Punjab, India
Department Name    CCP
DOI Number    10.2174/1389557521666210120112814

Cosmeceutical Aptitudes of Azelaic Acid

Journal Name    Current drug research reviews
Year of Publication    2021
Authors Name    Singh, S.K., Chaubey, S., Bansal, A., Kaur, G., Malik, D.S.
School/College Name    Chitkara College of Pharmacy, Chitkara University, Punjab, India
Department Name    CCP
DOI Number    10.2174/2589977513666210526122909

Stock movement prediction using neuro genetic hybrid approach and impact on growth trend due to COVID-19

Journal Name    International Journal of Networking and Virtual Organisations
Year of Publication    2021
Authors Name    Sarangi, P.K., Guleria, K., Prasad, D., Verma, D.K
School/College Name    Chitkara University Institute of Engineering & Technology, Chitkara University, Punjab, India
Department Name    CUIET
DOI Number    NA

Social media, crowdsourcing, and marketing

Journal Name    Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing, pp. 64-73.
Year of Publication    2021
Authors Name    Inder, S.
School/College Name    Chitkara Buisness School, Chitkara University, Punjab, India
Department Name    CBS
DOI Number    10.4018/978-1-7998-7231-3.ch005

Social media marketing as new marketing tool

Journal Name    Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing, pp. 207-226.
Year of Publication    2021
Authors Name    Trivedi, S., Malik, R.
School/College Name    Chitkara Buisness School, Chitkara University, Punjab, India
Department Name    CBS
DOI Number    10.4018/978-1-7998-7231-3.ch015

Developing a framework to study the impact of contingent factors on business performance using strategic cost management: A meta-analysis study

Journal Name    Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing, pp. 227-253.
Year of Publication    2021
Authors Name    Verma, T., Aggarwal, R.
School/College Name    Chitkara Buisness School, Chitkara University, Punjab, India
Department Name    CBS
DOI Number    10.4018/978-1-7998-7231-3.ch016

Digitalization and work behaviour: A paradigm shift

Journal Name    Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing, pp. 102-123.
Year of Publication    2021
Authors Name    Kaur, N.
School/College Name    Chitkara Buisness School, Chitkara University, Punjab, India
Department Name    CBS
DOI Number    10.4018/978-1-7998-7231-3.ch008

Determinant attributes of store choice in organized retail

Journal Name    Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing, pp. 33-50.
Year of Publication    2021
Authors Name    Singh, D., Sandhu, N.
School/College Name    Chitkara Buisness School, Chitkara University, Punjab, India
Department Name    CBS
DOI Number     10.4018/978-1-7998-7231-3.ch003

Enriching user experience by transforming consumer data into deeper insights

Journal Name    Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing, pp. 1-18.
Year of Publication    2021
Authors Name    Bathla, D., Awasthi, S., Singh, K.
School/College Name    Chitkara Buisness School, Chitkara University, Punjab, India
Department Name    CBS
DOI Number    10.4018/978-1-7998-7231-3.ch001
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