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CURIN Publications has always ensured the unlimited world of knowledge for everybody who wants to get drenched in the pool of acquaintance. In order to chase the vision and mission of the University of exploring new fields and new modes of inquiry, we are committed to the edges and frontiers of the world of academia. We are a major publishing presence in fields as diverse as architecture, social theory, cognitive science, and computational science, and we have a long-term commitment to both design excellence and the efficient and creative use of new technologies

Chitkara Business School - Books

Year - 2024

Business drivers in promoting digital detoxification

Book Name    Business drivers in promoting digital detoxification
Publisher    IGI Global
ISBN No.    979-836931108-0; 979-836931107-3
Year of Publication    2024
Authors Name    Grima S., Chaudhary S., Sood K., Kumar S.
School/College Name    Chitkara Business School

Deep Learning Tools for Predicting Stock Market Movements

Book Name    Deep Learning Tools for Predicting Stock Market Movements
Publisher    wiley
ISBN No.    978-139421433-4; 978-139421430-3
Year of Publication    2024
Authors Name    Sharma R., Mehta K.
School/College Name    Chitkara Business School

Application of Machine Learning for IoT Security: A Step Toward Society 5.0

Book Name    Artificial Intelligence and Society 5.0: Issues, Opportunities, and Challenges
Publisher    CRC Press
ISBN No.    978-100382559-3; 978-103250075-1
Year of Publication    2024
Authors Name    Morande S., Tewari V., Kukreti M., Dangwal A., Arshi T., Mishra A.
School/College Name    Chitkara Business School

Enabling Technologies for Smart Fog Computing

Book Name    Enabling Technologies for Smart Fog Computing
Publisher    Institution of Engineering and Technology
ISBN No.    978-183953750-9; 978-183953749-3
Year of Publication    2024
Authors Name    Kaswan K.S., Dhatterwal J.S., Jaglan V., Balusamy B., Sood K.
School/College Name    Chitkara Business School

Unlocking market secrets: Dynamics of the day-of-the-week effect during crisis in an emerging market

Book Name    Finance Analytics in Business: Perspectives on Enhancing Efficiency and Accuracy
Publisher    Emerald Group Publishing Ltd.
ISBN No.    978-183753572-9; 978-183753573-6
Year of Publication    2024
Authors Name    Riyath M.I.M., Dewasiri N.J., Sood K., Banda Y.K.W., Nair K.
School/College Name    Chitkara Business School

Augmenting reality (AR) and its use cases: Exploring the game changing potential of technology

Book Name    Augmented Reality and the Future of Education Technology
Publisher    IGI Global
ISBN No.    979-836933016-6; 979-836933015-9
Year of Publication    2024
Authors Name    Shalender K., Singla B.
School/College Name    Chitkara Business School

Awareness towards augmented reality learning tools for quality assurance in higher education for the holistic development of students

Book Name    Augmented Reality and the Future of Education Technology
Publisher    IGI Global
ISBN No.    979-836933016-6; 979-836933015-9
Year of Publication    2024
Authors Name    Kaur A.
School/College Name    Chitkara Business School

The impact of FinTech on the performance of Indian Banks: Investigating the presence of clusters across Indian Bank characteristics

Book Name    Finance Analytics in Business: Perspectives on Enhancing Efficiency and Accuracy
Publisher    Emerald Group Publishing Ltd.
ISBN No.    978-183753572-9; 978-183753573-6
Year of Publication    2024
Authors Name    Varma P., Nijjer S., Sood K., Grima S.
School/College Name    Chitkara Business School

Role of metaverse in the education sector

Book Name    Augmented Reality and the Future of Education Technology
Publisher    IGI Global
ISBN No.    979-836933016-6; 979-836933015-9
Year of Publication    2024
Authors Name    Jindal P., Jindal A., Sharma D.
School/College Name    Chitkara Business School

Fostering academic honesty for E-content

Book Name    Augmented Reality and the Future of Education Technology
Publisher    IGI Global
ISBN No.    979-836933016-6; 979-836933015-9
Year of Publication    2024
Authors Name    Saluja S., Singh A., Sharma S.
School/College Name    Chitkara Business School

The impact of Fintech on entrepreneurship business: A global perspective

Book Name    Finance Analytics in Business: Perspectives on Enhancing Efficiency and Accuracy
Publisher    Emerald Group Publishing Ltd.
ISBN No.    978-183753572-9; 978-183753573-6
Year of Publication    2024
Authors Name    Gupta M., Jindal P.
School/College Name    Chitkara Business School

Rise of clone-leadership in the shadow of artificial intelligence

Book Name    Impact of New Technology on Next-Generation Leadership
Publisher    IGI Global
ISBN No.    979-836931947-5; 979-836931946-8
Year of Publication    2024
Authors Name    Chopra A.S., Manohar S.
School/College Name    Chitkara Business School

Navigating the complexities of academic integrity in e-learning: Challenges and strategies

Book Name    Augmented Reality and the Future of Education Technology
Publisher    IGI Global
ISBN No.    979-836933016-6; 979-836933015-9
Year of Publication    2024
Authors Name    Bala R., Gupta P.
School/College Name    Chitkara Business School

Navigating consumer engagement: Unveiling the influence of social media influencers

Book Name    Global Perspectives on Social Media Influencers and Strategic Business Communication
Publisher    IGI Global
ISBN No.    979-836930913-1; 979-836930912-4
Year of Publication    2024
Authors Name    Bala R., Kumar V., Sharma R.
School/College Name    Chitkara Business School

Prospects and difficulties for the industry 4.0 era in the realm of the metaverse

Book Name    New Business Frontiers in the Metaverse
Publisher    IGI Global
ISBN No.    979-836932423-3; 979-836932422-6
Year of Publication    2024
Authors Name    Bansal A., Bansal A.
School/College Name    Chitkara Business School

Mastering user stories: Cracking the code of effective user story creation in Agile

Book Name    Practical Approaches to Agile Project Management
Publisher    IGI Global
ISBN No.    979-836933319-8; 979-836933318-1
Year of Publication    2024
Authors Name    Bhattacharya S., Singla B.
School/College Name    Chitkara Business School

Exploring ethical dimensions of marketers’ influence on electronic word-of-mouth and its effect on customer trust

Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Publisher    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Year of Publication    2024
Authors Name    Gupta P., Bala R.
School/College Name    Chitkara Business School

Unleashing the potential of digital entrepreneurship: A strategic roadmap

Book Name    Digital Entrepreneurship: Future Directions
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113737-0
Year of Publication    2024
Authors Name    Malhotra N., Joshi F., Gupta S.
School/College Name    Chitkara Business School

Self-driving cars: A revolutionary change

Book Name    Digital Entrepreneurship: Future Directions
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113737-0
Year of Publication    2024
Authors Name    Walia S., Dikshant, Verma T., Aggarwal R.
School/College Name    Chitkara Business School

Impact of social networking on digital entrepreneurship

Book Name    Digital Entrepreneurship: Future Directions
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113737-0
Year of Publication    2024
Authors Name    Jindal P.
School/College Name    Chitkara Business School

Artificial intelligence in forensic accounting

Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Publisher    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Year of Publication    2024
Authors Name    Saluja S., Nayyar V., Dawra S., Jain M., Prakash R.S.
School/College Name    Chitkara Business School

Impact of COVID-19 on MSMEs in internal market: Challenges, conceptual framework and future roadmap

Book Name    VUCA and Other Analytics in Business Resilience, Part B
Publisher    Emerald Group Publishing Ltd.
ISBN No.    978-183753198-1; 978-183753199-8
Year of Publication    2024
Authors Name    Gupta M., Bansal R., Verma J., Sood K.
School/College Name    Chitkara Business School

THE MODERATING IMPACT OF PERSONALITY AND DEMOGRAPHIC FACTORS ON THE RELATIONSHIP BETWEEN WORK– LIFE BALANCE AND WELL-BEING OF THE AYURVEDIC DOCTORS: EVIDENCE FROM SRI LANKA

Book Name    Contemporary Studies in Economic and Financial Analysis
Publisher    Emerald Publishing
Year of Publication    2024
Authors Name    Dewasiri N.J., Jayamini Salwathura S.A.M., Rathnasiri M.S.H., Lakmini Walakumbura S.H.M., Ruwandika J.D.K., Iddagoda Y.A., Sood K.
School/College Name    Chitkara Business School

Customer engagement in metaverse using big data

Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Publisher    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Year of Publication    2024
Authors Name    Bathla D., Ahuja R.
School/College Name    Chitkara Business School

An entrepreneurial approach to triple bottom line: A strategy towards sustainability

Book Name    Digital Entrepreneurship: Future Directions
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113737-0
Year of Publication    2024
Authors Name    Rajput A., Garg A., Verma T., Aggarwal R.
School/College Name    Chitkara Business School

Exploring market knowledge dimensions and knowledge integration mechanisms in automotive cybersecurity and IoT

Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Publisher    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Year of Publication    2024
Authors Name    Jindal P., Chavan L.
School/College Name    Chitkara Business School

ENHANCING SUSTAINABILITY THROUGH A QUALITY-CENTRIC APPROACH

Book Name    Contemporary Studies in Economic and Financial Analysis
Publisher    Emerald Publishing
Year of Publication    2024
Authors Name    Kaur B., Rajput A., Garg A.
School/College Name    Chitkara Business School

Navigating the vuca: Decoding dynamic leadership for unleashing corporate success

Book Name    VUCA and Other Analytics in Business Resilience, Part B
Publisher    Emerald Group Publishing Ltd.
ISBN No.    978-183753198-1; 978-183753199-8
Year of Publication    2024
Authors Name    Rohilla A., Jindal P.
School/College Name    Chitkara Business School

ACHIEVING SUSTAINABLE DEVELOPMENT GOALS BY SUSTAINABLE MARKETING PRACTICES: AN INTEGRATED APPROACH TO ENVIRONMENTAL, SOCIAL, AND ECONOMIC SUSTAINABILITY

Book Name    Contemporary Studies in Economic and Financial Analysis
Publisher    Emerald Publishing
Year of Publication    2024
Authors Name    Bala R.
School/College Name    Chitkara Business School

An empirical study of online and offline way of disclosure of corporate environmental material: A contrast

Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Publisher    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Year of Publication    2024
Authors Name    Nagra A., Saluja S.
School/College Name    Chitkara Business School

How is metaverse impacting consumers’ behaviour?

Book Name    New Business Frontiers in the Metaverse
Publisher    IGI Global
ISBN No.    979-836932423-3; 979-836932422-6
Year of Publication    2024
Authors Name    Agarwal S., Gupta V., Varma N., Bansal A.
School/College Name    Chitkara Business School

ArchiVerse: A symbiotic relationship between architecture and metaverse

Book Name    New Business Frontiers in the Metaverse
Publisher    IGI Global
ISBN No.    979-836932423-3; 979-836932422-6
Year of Publication    2024
Authors Name    Singh J.
School/College Name    Chitkara Business School

ENTREPRENEURSHIP AND FRUGAL INNOVATION FOR REALISING SDGs IN GLOBAL CONTEXT

Book Name    Contemporary Studies in Economic and Financial Analysis
Publisher    Emerald Publishing
Year of Publication    2024
Authors Name    Prakash N., Sharma S., Jindal P.
School/College Name    Chitkara Business School

Service innovation metamorphosis from assimilation to synthesis approach for building disruptive business strategies

Book Name    AI Innovation in Services Marketing
Publisher    IGI Global
ISBN No.    979-836932154-6; 979-836932153-9
Year of Publication    2024
Authors Name    Manohar S., Jain R., Jeswal R.
School/College Name    Chitkara Business School

Beyond scrum: Anticipating the evolution of Agile project management practices

Book Name    Practical Approaches to Agile Project Management
Publisher    IGI Global
ISBN No.    979-836933319-8; 979-836933318-1
Year of Publication    2024
Authors Name    Bhattacharya S., Shukla K., Shukla A.
School/College Name    Chitkara Business School

Winning in a VUCA Corporate World

Book Name    Digital Entrepreneurship: Future Directions
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113737-0
Year of Publication    2024
Authors Name    Aggarwal R., Verma T.
School/College Name    Chitkara Business School

Marketing 5.0 and the role of mind mapping in content advertising: An analysis

Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Publisher    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Year of Publication    2024
Authors Name    Kaur N., Kaushal P.
School/College Name    Chitkara Business School

An analysis on frauds affecting the financial security of the indian banking sector: A systematic literature review

Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Publisher    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Year of Publication    2024
Authors Name    Saluja S., Nair A.J.
School/College Name    Chitkara Business School

THE INFLUENCE OF SUSTAINABILITY COMMUNICATION ON CONSUMER LOYALTY AND BRAND REPUTATION

Book Name    Contemporary Studies in Economic and Financial Analysis
Publisher    Emerald Publishing
Year of Publication    2024
Authors Name    Bhat I.H., Gupta S., Singh S.
School/College Name    Chitkara Business School

ENABLING SUSTAINABILITY IN HIGHER EDUCATION VIA PERCEIVED EMPLOYABILITY, UNIVERSITY COMMITMENT, PERCEIVED ORGANISATIONAL PRESTIGE AND STUDENT SATISFACTION: A PLS-SEM APPROACH

Book Name    Contemporary Studies in Economic and Financial Analysis
Publisher    Emerald Publishing
Year of Publication    2024
Authors Name    Agnihotri S., Mewafarosh R., Malhan S.
School/College Name    Chitkara Business School

ENHANCING BANKING SUSTAINABILITY THROUGH EMPLOYEE GREEN BEHAVIOUR AND GREEN BANKING INITIATIVE: A SYNERGISTIC APPROACH FOR A GREENER FUTURE

Book Name    Contemporary Studies in Economic and Financial Analysis
Publisher    Emerald Publishing
Year of Publication    2024
Authors Name    Kumari J., Gupta C., Jindal P., Mishra A., Sood K.
School/College Name    Chitkara Business School

Proficiency in the handicraft sector business in a volatile, uncertain, complex, and ambiguous environment

Book Name    VUCA and Other Analytics in Business Resilience
Publisher    Emerald Group Publishing Ltd.
ISBN No.    978-183753902-4; 978-183753903-1
Year of Publication    2024
Authors Name    Yadav U.S., Sood K., Tripathi R., Kumar A., Khan S.A.
School/College Name    Chitkara Business School

A SYSTEMATIC STUDY OF CAUSAL INTERACTION BETWEEN NATURAL GAS, INDIA’S GDP AND SUSTAINABLE GROWTH

Book Name    Contemporary Studies in Economic and Financial Analysis
Publisher    Emerald Publishing
Year of Publication    2024
Authors Name    Tanwar A.
School/College Name    Chitkara Business School

How stress management and building resilience create effective leadership

Book Name    Neuroleadership Development and Effective Communication in Modern Business
Publisher    IGI Global
ISBN No.    979-836934351-7; 979-836934350-0
Year of Publication    2024
Authors Name    Saluja S., Bhatia A., Bansal A., Hakhu R.
School/College Name    Chitkara Business School

Combining NFTs, metaverse, and embedded baas for increased real assets’ liquidity, investor experience, and ref transaction volume for global banking

Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Publisher    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Year of Publication    2024
Authors Name    Ghosh A., Chatterjee D., Chatterjee S., Jindal P.
School/College Name    Chitkara Business School

Embracing NFTs in marketing campaigns: The next frontier of technology

Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Publisher    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Year of Publication    2024
Authors Name    Paul A., Malik R.
School/College Name    Chitkara Business School

A systematic literature review of physical and digital NFT using network analysis

Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Publisher    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Year of Publication    2024
Authors Name    Bassi P., Goel C., Kathuria P.
School/College Name    Chitkara Business School

NFTs and web 3.0: Application, opportunities, and challenges

Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Publisher    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Year of Publication    2024
Authors Name    Malhotra S., Malik R.
School/College Name    Chitkara Business School

Unlocking the value of non-fungible tokens: A comprehensive introduction

Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Publisher    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Year of Publication    2024
Authors Name    Verma J., Sharma A., Deep G.
School/College Name    Chitkara Business School

A paradigm shift in human resource policies: Adaptation of the neuro style of leadership

Book Name    Neuroleadership Development and Effective Communication in Modern Business
Publisher    IGI Global
ISBN No.    979-836934351-7; 979-836934350-0
Year of Publication    2024
Authors Name    Nayyar V., Saluja S., Vousinas G.L.
School/College Name    Chitkara Business School

Adopting NFTs for customer engagements: A critical overview

Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Publisher    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Year of Publication    2024
Authors Name    Sharma S., Jindal P.
School/College Name    Chitkara Business School

Non-fungible tokens (NFTs): Use cases, adoption framework, and roadmap ahead

Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Publisher    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Year of Publication    2024
Authors Name    Shalender K., Yadav R.K.
School/College Name    Chitkara Business School

The sources of stock market volatility: A study on the Colombo stock exchange

Book Name    VUCA and Other Analytics in Business Resilience
Publisher    Emerald Group Publishing Ltd.
ISBN No.    978-183753902-4; 978-183753903-1
Year of Publication    2024
Authors Name    Riyath M.I.M., Dewasiri N.J., Siraju M.A.M.M., Jahfer A., Sood K.
School/College Name    Chitkara Business School

Building culture of creativity and innovation in organisations: A VUCA world perspective

Book Name    VUCA and Other Analytics in Business Resilience, Part B
Publisher    Emerald Group Publishing Ltd.
ISBN No.    978-183753198-1; 978-183753199-8
Year of Publication    2024
Authors Name    Shalender K., Sharma N.
School/College Name    Chitkara Business School

Unveiling the uniqueness: Exploring challenges and opportunities in the realm of non-fungible tokens

Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Publisher    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Year of Publication    2024
Authors Name    Kaur M., Malhan S., Sharma N.
School/College Name    Chitkara Business School

Exploring the uncharted waters: An empirical study on the adoption of NFTs and cryptocurrency in innovative marketing strategies

Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Publisher    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Year of Publication    2024
Authors Name    Deep G., Verma J.
School/College Name    Chitkara Business School

Unleashing the metaverse potential: Role of NFTs and cryptocurrencies in retail

Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Publisher    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Year of Publication    2024
Authors Name    Arora N., Jindal T.
School/College Name    Chitkara Business School

Metaverse Banking 2.0: Future trends and challenges in metaverse banking strategies

Book Name    Exploring the Use of Metaverse in Business and Education
Publisher    IGI Global
ISBN No.    979-836935870-2; 979-836935868-9
Year of Publication    2024
Authors Name    Bhattacharya S., Singla B.
School/College Name    Chitkara Business School

Revolutionizing the automobile industry: A blue ocean strategy approach

Book Name    Balancing Automation and Human Interaction in Modern Marketing
Publisher    IGI Global
ISBN No.    979-836932277-2; 979-836932276-5
Year of Publication    2024
Authors Name    Chavan L., Jindal P.
School/College Name    Chitkara Business School

Ethical leadership: A review and future prospects

Book Name    Building Organizational Resilience With Neuroleadership
Publisher    IGI Global
ISBN No.    979-836931786-0; 979-836931785-3
Year of Publication    2024
Authors Name    Kumari J., Gupta C., Jindal P.
School/College Name    Chitkara Business School

Exploring the relationship between tourist experiences at creative tourist destinations and their intentions to indulge in co-creation activities

Book Name    Shifts in Knowledge Sharing and Creativity for Business Tourism
Publisher    IGI Global
ISBN No.    979-836932620-6; 979-836932619-0
Year of Publication    2024
Authors Name    Sharma I., Aggarwal A.
School/College Name    Chitkara Business School

Role of neuroleadership through effective communication in organization and employee development

Book Name    Neuroleadership Development and Effective Communication in Modern Business
Publisher    IGI Global
ISBN No.    979-836934351-7; 979-836934350-0
Year of Publication    2024
Authors Name    Sharma D., Jindal P.
School/College Name    Chitkara Business School

Achieving sustainability through green technology: The need of the nations

Book Name    Convergence Strategies for Green Computing and Sustainable Development
Publisher    IGI Global
ISBN No.    979-836930340-5; 979-836930338-2
Year of Publication    2024
Authors Name    Verma J., Sharma Y.
School/College Name    Chitkara Business School

SKILL DEVELOPMENT IN ORGANISATIONS: CONCEPTUAL FRAMEWORK AND OPERATIONAL STRATEGIES

Book Name    Contemporary Studies in Economic and Financial Analysis
Publisher    Emerald Publishing
Year of Publication    2024
Authors Name    Shalender K., Sharma N.
School/College Name    Chitkara Business School

Applications of artificial intelligence in marketing

Book Name    Balancing Automation and Human Interaction in Modern Marketing
Publisher    IGI Global
ISBN No.    979-836932277-2; 979-836932276-5
Year of Publication    2024
Authors Name    Bansal A., Bansal A., Kumar M., Bajwa S.
School/College Name    Chitkara Business School

SKILL SHORTAGES AND LABOUR MARKET RIGIDITY: AN INTERNATIONAL OUTLOOK

Book Name    Contemporary Studies in Economic and Financial Analysis
Publisher    Emerald Publishing
Year of Publication    2024
Authors Name    Gupta M., Jindal P., Kaur M.
School/College Name    Chitkara Business School

Optimizing the effects of neuroleadership during organizational transition

Book Name    Building Organizational Resilience With Neuroleadership
Publisher    IGI Global
ISBN No.    979-836931786-0; 979-836931785-3
Year of Publication    2024
Authors Name    Bansal A., Saluja S., Bansal A., Sharma S., Kumar M.
School/College Name    Chitkara Business School

Responsible AI: Safeguarding data privacy in the digital era

Book Name    Neuroleadership Development and Effective Communication in Modern Business
Publisher    IGI Global
ISBN No.    979-836934351-7; 979-836934350-0
Year of Publication    2024
Authors Name    Aggarwal R., Verma T., Aggarwal A.
School/College Name    Chitkara Business School

Exploring the secrets behind chatbot success in modern banking: A systematic literature review

Book Name    Design and Development of Emerging Chatbot Technology
Publisher    IGI Global
ISBN No.    979-836931831-7; 979-836931830-0
Year of Publication    2024
Authors Name    Bhattacharya S., Singla B.
School/College Name    Chitkara Business School

Innovating for tomorrow: The role of artificial intelligence, robotics, and service automation in travel, tourism, and hospitality

Book Name    Balancing Automation and Human Interaction in Modern Marketing
Publisher    IGI Global
ISBN No.    979-836932277-2; 979-836932276-5
Year of Publication    2024
Authors Name    Sharma I., Aggarwal A.
School/College Name    Chitkara Business School

Platform business models and service innovation: A comprehensive review of digital ecosystems

Book Name    Innovative Technologies for Increasing Service Productivity
Publisher    IGI Global
ISBN No.    979-836932020-4; 979-836932019-8
Year of Publication    2024
Authors Name    Minz N.K., Prakash A., Arora M., Chaudhary R., Dixit S.
School/College Name    Chitkara Business School

The role of the manufacturing sector in Driving India’s Long-Term Growth

Book Name    The Framework for Resilient Industry: A Holistic Approach for Developing Economies
Publisher    Emerald Publishing
ISBN No.    978-183753734-1; 978-183753736-5
Year of Publication    2024
Authors Name    Kaur M., Malhan S.
School/College Name    Chitkara Business School

Metaverse in psychological treatments: Is MEDverse the next normal?

Book Name    Entrepreneurship and Creativity in the Metaverse
Publisher    IGI Global
ISBN No.    979-836931735-8; 979-836931734-1
Year of Publication    2024
Authors Name    Singh J., Nijjer S.
School/College Name    Chitkara Business School

Role of the digital india movement to incorporate the digital technologies in the Indian system: Adoption of artificial intelligence

Book Name    Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms
Publisher    IGI Global
ISBN No.    979-836931867-6; 979-836931866-9
Year of Publication    2024
Authors Name    Rai J.S., Goyal M.
School/College Name    Chitkara Business School

Impact of cultural marketing on buying behaviour of the consumers

Book Name    The Framework for Resilient Industry: A Holistic Approach for Developing Economies
Publisher    Emerald Publishing
ISBN No.    978-183753734-1; 978-183753736-5
Year of Publication    2024
Authors Name    Gupta C., Jindal P., Shamkuwar M.
School/College Name    Chitkara Business School

Leveraging big data analytics for customer experience excellence in metaverse

Book Name    Entrepreneurship and Creativity in the Metaverse
Publisher    IGI Global
ISBN No.    979-836931735-8; 979-836931734-1
Year of Publication    2024
Authors Name    Bathla D., Ahuja R.
School/College Name    Chitkara Business School

Startups valuation in a rapidly evolving entrepreneurial landscape: A systematic review

Book Name    Fostering Innovation in Venture Capital and Startup Ecosystems
Publisher    IGI Global
ISBN No.    979-836931327-5; 979-836931326-8
Year of Publication    2024
Authors Name    Sharma R., Mehta K., Gupta R., Yu P.
School/College Name    Chitkara Business School

Investigating the role of startup conferences in facilitating knowledge transfer and collaboration between entrepreneurs and venture capitalists: A case study of Y&Archer a stream 2023 in South Korea

Book Name    Fostering Innovation in Venture Capital and Startup Ecosystems
Publisher    IGI Global
ISBN No.    979-836931327-5; 979-836931326-8
Year of Publication    2024
Authors Name    Yu P., Neu R., Gu D., Sharma R., Mehta K., Xu H., Chen J.
School/College Name    Chitkara Business School

Entrepreneurship in the world of metaverse: Opportunities and challenges

Book Name    Entrepreneurship and Creativity in the Metaverse
Publisher    IGI Global
ISBN No.    979-836931735-8; 979-836931734-1
Year of Publication    2024
Authors Name    Gupta V., Agarwal S., Bansal A.
School/College Name    Chitkara Business School

Unleashing the challenges of chatbots and ChatGPT in the Banking Industry: Evidence from an emerging economy

Book Name    The Framework for Resilient Industry: A Holistic Approach for Developing Economies
Publisher    Emerald Publishing
ISBN No.    978-183753734-1; 978-183753736-5
Year of Publication    2024
Authors Name    Dewasiri N.J., Karunarathna K.S.S.N., Hansini Rathnasiri M.S., Dharmarathne D.G., Sood K.
School/College Name    Chitkara Business School

Robo-advisors: Are they channels of rational decision making in metaverse?

Book Name    Entrepreneurship and Creativity in the Metaverse
Publisher    IGI Global
ISBN No.    979-836931735-8; 979-836931734-1
Year of Publication    2024
Authors Name    Garg K.
School/College Name    Chitkara Business School

A STUDY OF THE 21ST CENTURY 4Cs SKILL GAP IN THE INDIAN PRIVATE SECTOR

Book Name    Contemporary Studies in Economic and Financial Analysis
Publisher    Emerald Publishing
Year of Publication    2024
Authors Name    Bhat I.H., Gupta S.
School/College Name    Chitkara Business School

Reinsurance: A Risk Management Tool for the Insurance Sector

Book Name    The Framework for Resilient Industry: A Holistic Approach for Developing Economies
Publisher    Emerald Publishing
ISBN No.    978-183753734-1; 978-183753736-5
Year of Publication    2024
Authors Name    Verma N.
School/College Name    Chitkara Business School

Role of knowledge management in enhancing the effectiveness of the Gig economy

Book Name    Strengthening Sustainable Digitalization of Asian Economy and Society
Publisher    IGI Global
ISBN No.    979-836931943-7; 979-836931942-0
Year of Publication    2024
Authors Name    Nair A.J., Manohar S., Chaudhry R.
School/College Name    Chitkara Business School

Effectiveness of the Udaan Scheme in Addressing Career Development Challenges for Educated Youth in Jammu and Kashmir

Book Name    The Framework for Resilient Industry: A Holistic Approach for Developing Economies
Publisher    Emerald Publishing
ISBN No.    978-183753734-1; 978-183753736-5
Year of Publication    2024
Authors Name    Singh H., Kumar N., Suman S.R.
School/College Name    Chitkara Business School

Vaccine tourism: A COVID-19 vaccine jab in the arm of the tourism industry

Book Name    Entrepreneurship and Creativity in the Metaverse
Publisher    IGI Global
ISBN No.    979-836931735-8; 979-836931734-1
Year of Publication    2024
Authors Name    Singh J., Malhotra M.
School/College Name    Chitkara Business School

Ethical risks in artificial intelligence-based performance assessment within Asian companies

Book Name    Entrepreneurship and Creativity in the Metaverse
Publisher    IGI Global
ISBN No.    979-836931735-8; 979-836931734-1
Year of Publication    2024
Authors Name    Kaur N.
School/College Name    Chitkara Business School

The power of cross-functional collaboration and market knowledge integration to achieve competitive advantages in the automobile sector

Book Name    Innovative Technologies for Increasing Service Productivity
Publisher    IGI Global
ISBN No.    979-836932020-4; 979-836932019-8
Year of Publication    2024
Authors Name    Chavan L., Jindal P.
School/College Name    Chitkara Business School

Revolutionizing creative tourism: Integrating AI in marketing for immersive travel experiences

Book Name    Innovative Technologies for Increasing Service Productivity
Publisher    IGI Global
ISBN No.    979-836932020-4; 979-836932019-8
Year of Publication    2024
Authors Name    Sharma I., Aggarwal A.
School/College Name    Chitkara Business School

Empowering the Unbanked: The Intersection of Financial Inclusion and CBDC

Book Name    The Framework for Resilient Industry: A Holistic Approach for Developing Economies
Publisher    Emerald Publishing
ISBN No.    978-183753734-1; 978-183753736-5
Year of Publication    2024
Authors Name    Inder S.
School/College Name    Chitkara Business School

Embracing digital transformation: A paradigm shift in business operations and strategies

Book Name    Innovative Technologies for Increasing Service Productivity
Publisher    IGI Global
ISBN No.    979-836932020-4; 979-836932019-8
Year of Publication    2024
Authors Name    Taneja S., Shukla R.P., Singh A.
School/College Name    Chitkara Business School

Exploring the integration of the metaverse for enhanced digital twin modelling in manufacturing

Book Name    Entrepreneurship and Creativity in the Metaverse
Publisher    IGI Global
ISBN No.    979-836931735-8; 979-836931734-1
Year of Publication    2024
Authors Name    Mehta M., Gupta G., Goyal R., Bathla D., Sarangal R., Dangwal A.
School/College Name    Chitkara Business School

BRIDGING THE SKILL GAP OF INDIAN HANDICRAFT INDUSTRY WORKERS: AN ANALYSIS OF THE PROBLEMS AND REMEDIES FOR HANDICRAFT ARTISANS

Book Name    Contemporary Studies in Economic and Financial Analysis
Publisher    Emerald Publishing
Year of Publication    2024
Authors Name    Yadav U.S., Aggarwal R., Tripathi R., Kumar A.
School/College Name    Chitkara Business School

Robo-finance unveiled: A bibliometric analysis of advisory services in financial management

Book Name    Innovative Technologies for Increasing Service Productivity
Publisher    IGI Global
ISBN No.    979-836932020-4; 979-836932019-8
Year of Publication    2024
Authors Name    Goswami D., Verma B.
School/College Name    Chitkara Business School

Dream of Five Trillion-dollar GDP with Reference to Five Key Industries

Book Name    The Framework for Resilient Industry: A Holistic Approach for Developing Economies
Publisher    Emerald Publishing
ISBN No.    978-183753734-1; 978-183753736-5
Year of Publication    2024
Authors Name    Singh S., Aggarwal R., Kaur B.
School/College Name    Chitkara Business School

Digital footprints and the battle for data sovereignty: Digital privacy, security, and ownership

Book Name    Driving Decentralization and Disruption With Digital Technologies
Publisher    IGI Global
ISBN No.    979-836933254-2; 979-836933253-5
Year of Publication    2024
Authors Name    Sharma I., Aggarwal A.
School/College Name    Chitkara Business School

What do we know about artificial intelligence and blockchain technology integration in the healthcare industry?

Book Name    Driving Decentralization and Disruption With Digital Technologies
Publisher    IGI Global
ISBN No.    979-836933254-2; 979-836933253-5
Year of Publication    2024
Authors Name    Oberoi S., Arora S., Verma B., Roy K.K.
School/College Name    Chitkara Business School

Creator economy in metaverse space: Use cases, adoption challenges, and integration roadmap

Book Name    Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach
Publisher    IGI Global
ISBN No.    979-836933359-4; 979-836933358-7
Year of Publication    2024
Authors Name    Shalender K., Singla B.
School/College Name    Chitkara Business School

The issues and challenges faced by faculty members for using information communication technology

Book Name    Driving Decentralization and Disruption With Digital Technologies
Publisher    IGI Global
ISBN No.    979-836933254-2; 979-836933253-5
Year of Publication    2024
Authors Name    Bawa S.S., Verma R., Khurana S., Singh R., Kumar V., Gupta M., Kaur M., Upadhyaya M.
School/College Name    Chitkara Business School

The digital disruption of distribution: An automobile industry perspective

Book Name    Digital Technologies, Ethics, and Decentralization in the Digital Era
Publisher    IGI Global
ISBN No.    979-836931763-1; 979-836931762-4
Year of Publication    2024
Authors Name    Tolani K., Saraiya A., Manohar S.
School/College Name    Chitkara Business School

The evolving nature of international collaboration and partnership

Book Name    Digital Technologies, Ethics, and Decentralization in the Digital Era
Publisher    IGI Global
ISBN No.    979-836931763-1; 979-836931762-4
Year of Publication    2024
Authors Name    Chopra A.S., Manohar S., Zawadski A., Jain M.
School/College Name    Chitkara Business School

Determinants of customer analytics capabilities: A model to achieve sustainable firm performance

Book Name    Driving Decentralization and Disruption With Digital Technologies
Publisher    IGI Global
ISBN No.    979-836933254-2; 979-836933253-5
Year of Publication    2024
Authors Name    Arora M., Mittal A., Prakash A., Jain V.
School/College Name    Chitkara Business School

The intersection of ethics and big data: Addressing ethical concerns in digital age of artificial intelligence

Book Name    Digital Technologies, Ethics, and Decentralization in the Digital Era
Publisher    IGI Global
ISBN No.    979-836931763-1; 979-836931762-4
Year of Publication    2024
Authors Name    Goswami D., Verma B.
School/College Name    Chitkara Business School

Traversing technological vistas in decentralized finance: A bibliometric approach

Book Name    Driving Decentralization and Disruption With Digital Technologies
Publisher    IGI Global
ISBN No.    979-836933254-2; 979-836933253-5
Year of Publication    2024
Authors Name    Goswami D., Verma B.
School/College Name    Chitkara Business School

Unpacking the role of service quality of AI tools in catalyzing digital transformation: A bibliometric analysis

Book Name    Digital Technologies, Ethics, and Decentralization in the Digital Era
Publisher    IGI Global
ISBN No.    979-836931763-1; 979-836931762-4
Year of Publication    2024
Authors Name    Sharma N., Tandon U.
School/College Name    Chitkara Business School

Blockchain technology in peer-to-peer transactions emphasizing data transparency and security in banking services

Book Name    Driving Decentralization and Disruption With Digital Technologies
Publisher    IGI Global
ISBN No.    979-836933254-2; 979-836933253-5
Year of Publication    2024
Authors Name    Nag I., Manohar S.
School/College Name    Chitkara Business School

Brand building in the metaverse

Book Name    Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach
Publisher    IGI Global
ISBN No.    979-836933359-4; 979-836933358-7
Year of Publication    2024
Authors Name    Anand A., Jindal P.
School/College Name    Chitkara Business School

Cognitive unburdening: Investigating the mediated pathway from digital detox to psychological well being through reduced cognitive load

Book Name    Business Drivers in Promoting Digital Detoxification
Publisher    IGI Global
ISBN No.    979-836931108-0; 979-836931107-3
Year of Publication    2024
Authors Name    Verma B., Chatterji N.
School/College Name    Chitkara Business School

FinTech Frontier: Navigating the new horizons and challenges for startups

Book Name    Business Drivers in Promoting Digital Detoxification
Publisher    IGI Global
ISBN No.    979-836931108-0; 979-836931107-3
Year of Publication    2024
Authors Name    Rohilla A., Jindal P.
School/College Name    Chitkara Business School

From digital overload to trading Zen: The role of digital detox in enhancing intraday trading performance

Book Name    Business Drivers in Promoting Digital Detoxification
Publisher    IGI Global
ISBN No.    979-836931108-0; 979-836931107-3
Year of Publication    2024
Authors Name    Bhatnagar M., Kumar P., Taneja S., Sood K., Grima S.
School/College Name    Chitkara Business School

The role of FinTech in advancing green financing

Book Name    Business Drivers in Promoting Digital Detoxification
Publisher    IGI Global
ISBN No.    979-836931108-0; 979-836931107-3
Year of Publication    2024
Authors Name    Thapliyal K., Gupta C., Jindal P.
School/College Name    Chitkara Business School

The Effectiveness of Recent Policyholder-Friendly Laws at Addressing Complaints in India

Book Name    AIDA Europe Research Series on Insurance Law and Regulation
Publisher    Springer-Verlag Italia s.r.l.
Year of Publication    2024
Authors Name    Yadav U.S., Sood K., Grima S.
School/College Name    Chitkara Business School

Stock Market Predictions Using Deep Learning: Developments and Future Research Directions

Book Name    Deep Learning Tools for Predicting Stock Market Movements
Publisher    wiley
ISBN No.    978-139421433-4; 978-139421430-3
Year of Publication    2024
Authors Name    Sharma R., Mehta K.
School/College Name    Chitkara Business School

Systematic Literature Review and Bibliometric Analysis on Fundamental Analysis and Stock Market Prediction

Book Name    Deep Learning Tools for Predicting Stock Market Movements
Publisher    wiley
ISBN No.    978-139421433-4; 978-139421430-3
Year of Publication    2024
Authors Name    Sharma R., Goel A., Mehta K.
School/College Name    Chitkara Business School

Unraveling Quantum Complexity: A Fuzzy AHP Approach to Understanding Software Industry Challenges

Book Name    Deep Learning Tools for Predicting Stock Market Movements
Publisher    wiley
ISBN No.    978-139421433-4; 978-139421430-3
Year of Publication    2024
Authors Name    Mehta K., Sharma R.
School/College Name    Chitkara Business School

Virtual Reality in Education — A Blessing or Curse?

Book Name    Transforming Education with Virtual Reality
Publisher    wiley
ISBN No.    978-139420049-8; 978-139419999-0
Year of Publication    2024
Authors Name    Jindal P., Jindal A., Gambhir R.
School/College Name    Chitkara Business School

Metaverse: A New Avatar-Based Technology for Diverse Educational Experiences

Book Name    Transforming Education with Virtual Reality
Publisher    wiley
ISBN No.    978-139420049-8; 978-139419999-0
Year of Publication    2024
Authors Name    Darda P., Pandey S., Gupta O.J., Yadav S., Malik R.
School/College Name    Chitkara Business School

Virtual Reality in Education: Benefits, Applications and Challenges

Book Name    Transforming Education with Virtual Reality
Publisher    wiley
ISBN No.    978-139420049-8; 978-139419999-0
Year of Publication    2024
Authors Name    Bala R., Gupta P.
School/College Name    Chitkara Business School

A Novel Adaptive Framework for Immersive Learning Using VR in Education

Book Name    Transforming Education with Virtual Reality
Publisher    wiley
ISBN No.    978-139420049-8; 978-139419999-0
Year of Publication    2024
Authors Name    Sudharson D., Malik R., Sathya R.R., Vaishali V., Balavedhaa S., Gautham S.
School/College Name    Chitkara Business School

Expanding Teaching Possibilities: Applications of Technological Products in Education

Book Name    Transforming Education with Virtual Reality
Publisher    wiley
ISBN No.    978-139420049-8; 978-139419999-0
Year of Publication    2024
Authors Name    Verma J., Gagandeep
School/College Name    Chitkara Business School

VR in Vocational Educational and Training: Conceptual Framework and Adoption Roadmap

Book Name    Transforming Education with Virtual Reality
Publisher    wiley
ISBN No.    978-139420049-8; 978-139419999-0
Year of Publication    2024
Authors Name    Shalender K., Singla B., Sharma S.
School/College Name    Chitkara Business School

The Metaverse in Education: An Upcoming Future Trend

Book Name    Transforming Education with Virtual Reality
Publisher    wiley
ISBN No.    978-139420049-8; 978-139419999-0
Year of Publication    2024
Authors Name    Jindal P., Jindal A.
School/College Name    Chitkara Business School

Finance analytics in business: Perspectives on enhancing efficiency and accuracy

Book Name    Finance analytics in business: Perspectives on enhancing efficiency and accuracy
Publisher    Emerald Group Publishing Ltd.
ISBN No.    978-183753572-9; 978-183753573-6
Year of Publication    2024
Authors Name    Taneja S., Kumar P., Sood K., Ozen E., Grima S.
School/College Name    Chitkara Business School

Augmented reality and the future of education technology

Book Name    Augmented reality and the future of education technology
Publisher    IGI Global
ISBN No.    979-836933016-6; 979-836933015-9
Year of Publication    2024
Authors Name    Aggarwal R., Gupta P., Singh S., Bala R.
School/College Name    Chitkara Business School

Digital entrepreneurship: Future directions

Book Name    Digital entrepreneurship: Future directions
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113737-0
Year of Publication    2024
Authors Name    Aggarwal R., Verma T., Singh G., Singh A.
School/College Name    Chitkara Business School

Ethical marketing through data governance standards and effective technology

Book Name    Ethical marketing through data governance standards and effective technology
Publisher    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Year of Publication    2024
Authors Name    Saluja S., Nayyar V., Rojhe K., Sharma S.
School/College Name    Chitkara Business School

New business frontiers in the Metaverse

Book Name    New business frontiers in the Metaverse
Publisher    IGI Global
ISBN No.    979-836932423-3; 979-836932422-6
Year of Publication    2024
Authors Name    Inder S., Dawra S., Tennin K.L., Sharma S.
School/College Name    Chitkara Business School

VUCA and other analytics in business resilience, part B

Book Name    VUCA and other analytics in business resilience, part B
Publisher    Emerald Group Publishing Ltd.
ISBN No.    978-183753198-1; 978-183753199-8
Year of Publication    2024
Authors Name    Singh D., Sood K., Kautish S., Grima S.
School/College Name    Chitkara Business School

VUCA and other analytics in business resilience

Book Name    VUCA and other analytics in business resilience
Publisher    Emerald Group Publishing Ltd.
ISBN No.    978-183753902-4; 978-183753903-1
Year of Publication    2024
Authors Name    Singh D., Sood K., Kautish S., Grima S.
School/College Name    Chitkara Business School

Adoption of NFTs and cryptocurrency in marketing

Book Name    Adoption of NFTs and cryptocurrency in marketing
Publisher    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Year of Publication    2024
Authors Name    Malik R., Verma J., Chaudhary P., Sharma A.
School/College Name    Chitkara Business School

Building organizational resilience with neuroleadership

Book Name    Building organizational resilience with neuroleadership
Publisher    IGI Global
ISBN No.    979-836931786-0; 979-836931785-3
Year of Publication    2024
Authors Name    Saluja S., Kukreja J., Sharma S.
School/College Name    Chitkara Business School

Balancing automation and human interaction in modern marketing

Book Name    Balancing automation and human interaction in modern marketing
Publisher    IGI Global
ISBN No.    979-836932277-2; 979-836932276-5
Year of Publication    2024
Authors Name    Nair A.J., Manohar S., Mittal A., Ahmed W.
School/College Name    Chitkara Business School

Neuroleadership development and effective communication in modern business

Book Name    Neuroleadership development and effective communication in modern business
Publisher    IGI Global
ISBN No.    979-836934351-7; 979-836934350-0
Year of Publication    2024
Authors Name    Kukreja J., Saluja S., Sharma S.
School/College Name    Chitkara Business School

The framework for resilient industry: A holistic approach for developing economies

Book Name    The framework for resilient industry: A holistic approach for developing economies
Publisher    Emerald Publishing
ISBN No.    978-183753734-1; 978-183753736-5
Year of Publication    2024
Authors Name    Kumar N., Sood K., Özen E., Grima S.
School/College Name    Chitkara Business School

Entrepreneurship and creativity in the metaverse

Book Name    Entrepreneurship and creativity in the metaverse
Publisher    IGI Global
ISBN No.    979-836931735-8; 979-836931734-1
Year of Publication    2024
Authors Name    Inder S., Min B.-C., Sharma S.
School/College Name    Chitkara Business School

Emergence of AI in Education: A Way Forward for Societal Development

Book Name    Artificial Intelligence and Society 5.0: Issues, Opportunities, and Challenges
Publisher    CRC Press
ISBN No.    978-100382559-3; 978-103250075-1
Year of Publication    2024
Authors Name    Malhan S., Mewafarosh R., Agnihotri S., Gupta D.
School/College Name    Chitkara Business School

Innovative technologies for increasing service productivity

Book Name    Innovative technologies for increasing service productivity
Publisher    IGI Global
ISBN No.    979-836932020-4; 979-836932019-8
Year of Publication    2024
Authors Name    Manohar S., Mittal A., Raju S., Nair A.J.
School/College Name    Chitkara Business School

Omnichannel approach to co-creating customer experiences through metaverse platforms

Book Name    Omnichannel approach to co-creating customer experiences through metaverse platforms
Publisher    IGI Global
ISBN No.    979-836931867-6; 979-836931866-9
Year of Publication    2024
Authors Name    Singla B., Shalender K., Singh N.
School/College Name    Chitkara Business School

Fostering innovation in venture capital and startup ecosystems

Book Name    Fostering innovation in venture capital and startup ecosystems
Publisher    IGI Global
ISBN No.    979-836931327-5; 979-836931326-8
Year of Publication    2024
Authors Name    Sharma R., Mehta K., Yu P.
School/College Name    Chitkara Business School

Driving decentralization and disruption with digital technologies

Book Name    Driving decentralization and disruption with digital technologies
Publisher    IGI Global
ISBN No.    979-836933254-2; 979-836933253-5
Year of Publication    2024
Authors Name    Verma B., Singla B., Mittal A.
School/College Name    Chitkara Business School

Creator’s economy in metaverse platforms: Empowering stakeholders through omnichannel approach

Book Name    Creator's economy in metaverse platforms: Empowering stakeholders through omnichannel approach
Publisher    IGI Global
ISBN No.    979-836933359-4; 979-836933358-7
Year of Publication    2024
Authors Name    Singla B., Shalender K., Singh N.
School/College Name    Chitkara Business School

Digital technologies, ethics, and decentralization in the digital era

Book Name    Digital technologies, ethics, and decentralization in the digital era
Publisher    IGI Global
ISBN No.    979-836931763-1; 979-836931762-4
Year of Publication    2024
Authors Name    Verma B., Singla B., Mittal A.
School/College Name    Chitkara Business School

Year - 2023

STEM: A multi-disciplinary approach to integrate pedagogies, inculcate innovations and connections

Book Name    STEM: A multi-disciplinary approach to integrate pedagogies, inculcate innovations and connections
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113412-6; 979-889113305-1
Year of Publication    2023
Authors Name    Jindal P., Singh A., Aggarwal R.
School/College Name    Chitkara Business School

Green management – A new paradigm in the world of business

Book Name    Green management - A new paradigm in the world of business
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113411-9; 979-889113343-3
Year of Publication    2023
Authors Name    Taneja S., Gupta S., Singh A., Bhatnagar M., Gaur A.
School/College Name    Chitkara Business School

Analyzing meta-cognitive and critical thinking to develop skills and re-skills for STEM literacy

Book Name    STEM: A Multi-Disciplinary Approach to Integrate Pedagogies, Inculcate Innovations and Connections
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113412-6; 979-889113305-1
Year of Publication    2023
Authors Name    Gagandeep, Verma J.
School/College Name    Chitkara Business School

Algorithmic approaches to financial technology: Forecasting, trading, and optimization

Book Name    Algorithmic approaches to financial technology: Forecasting, trading, and optimization
Publisher    IGI Global
ISBN No.    979-836931747-1; 979-836931746-4
Year of Publication    2023
Authors Name    Singh A., Taneja S., Kumar P.
School/College Name    Chitkara Business School

Exploring the impact of green marketing on consumer behaviour in the FMCG industry: A sustainable path to consumer engagement

Book Name    Green Management - A New Paradigm in the World of Business
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113411-9; 979-889113343-3
Year of Publication    2023
Authors Name    Kalra D., Singh H., Gupta M., Gupta S.
School/College Name    Chitkara Business School

Sustainable investments in green finance

Book Name    Sustainable investments in green finance
Publisher    IGI Global
ISBN No.    979-836931389-3; 979-836931388-6
Year of Publication    2023
Authors Name    Taneja S., Kumar P., Grima S., Özen E., Sood K.
School/College Name    Chitkara Business School

Sustainability, green management, and performance of SMEs

Book Name    Sustainability, green management, and performance of SMEs
Publisher    De Gruyter
ISBN No.    978-311117002-2; 978-311116932-3
Year of Publication    2023
Authors Name    Mehta K., Sharma R.
School/College Name    Chitkara Business School

Nominee directors and performance evidence from Indian state-owned enterprises

Book Name    Cases on Uncovering Corporate Governance Challenges in Asian Markets
Publisher    IGI Global
ISBN No.    978-166849869-9; 978-166849867-5
Year of Publication    2023
Authors Name    Goel A., Mehta K., Sharma R.
School/College Name    Chitkara Business School

Blockchain: The Chain for the Changing Marketing Sphere

Book Name    Blockchain: The Chain for the Changing Marketing Sphere
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113277-1; 979-889113219-1
Year of Publication    2023
Authors Name    Singh A., Sharma S., Singh A., Madaan G.
School/College Name    Chitkara Business School

Textual alchemy: Unleashing the power of generative models for advanced text generation

Book Name    Advanced Applications of Generative AI and Natural Language Processing Models
Publisher    IGI Global
ISBN No.    979-836930504-1; 979-836930502-7
Year of Publication    2023
Authors Name    Deep G., Verma J.
School/College Name    Chitkara Business School

The Application of Emerging Technology and Blockchain in the Insurance Industry

Book Name    The Application of Emerging Technology and Blockchain in the Insurance Industry
Publisher    River Publishers
ISBN No.    978-877004005-1; 978-877004006-8
Year of Publication    2023
Authors Name    Sood K., Grima S., Sharma G., Balusamy B.
School/College Name    Chitkara Business School

STEM: A collaborative, cooperative and skill-based learning

Book Name    STEM: A Multi-Disciplinary Approach to Integrate Pedagogies, Inculcate Innovations and Connections
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113412-6; 979-889113305-1
Year of Publication    2023
Authors Name    Rani K., Jindal P.
School/College Name    Chitkara Business School

Innovations and sustainability in society 5.0

Book Name    Innovations and sustainability in society 5.0
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113186-6; 979-889113066-1
Year of Publication    2023
Authors Name    Trivedi S., Aggarwal R., Sharma S.
School/College Name    Chitkara Business School

Green finance: A path to sustainability

Book Name    Sustainable Investments in Green Finance
Publisher    IGI Global
ISBN No.    979-836931389-3; 979-836931388-6
Year of Publication    2023
Authors Name    Thapliyal K., Gupta C., Jindal P., Mishra A.
School/College Name    Chitkara Business School

Big data: A road-map for successful digital marketing

Book Name    Big data: A road-map for successful digital marketing
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113003-6; 979-888697915-2
Year of Publication    2023
Authors Name    Singh A., Sharma S., Verma J.
School/College Name    Chitkara Business School

Ownership structures and performance of SMEs: An empirical analysis

Book Name    Sustainability, Green Management, and Performance of SMEs
Publisher    De Gruyter
ISBN No.    978-311117002-2; 978-311116932-3
Year of Publication    2023
Authors Name    Mehta K., Sharma R., Goel A.
School/College Name    Chitkara Business School

Blockchain: A tool for transforming digital marketing

Book Name    Blockchain: The Chain for the Changing Marketing Sphere
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113277-1; 979-889113219-1
Year of Publication    2023
Authors Name    Jindal P., Jindal T., Dikshant
School/College Name    Chitkara Business School

Revolutionizing financial services and markets through FinTech and blockchain

Book Name    Revolutionizing financial services and markets through FinTech and blockchain
Publisher    IGI Global
ISBN No.    978-166848626-9; 1668486245; 978-166848624-5
Year of Publication    2023
Authors Name    Mehta K., Sharma R., Yu P.
School/College Name    Chitkara Business School

Factors influencing financial backers’ exit decisions from a new venture

Book Name    Sustainability, Green Management, and Performance of SMEs
Publisher    De Gruyter
ISBN No.    978-311117002-2; 978-311116932-3
Year of Publication    2023
Authors Name    Sharma R., Mehta K.
School/College Name    Chitkara Business School

The impact of climate change and sustainability standards on the insurance market

Book Name    The impact of climate change and sustainability standards on the insurance market
Publisher    wiley
ISBN No.    978-139416794-4; 978-139416651-0
Year of Publication    2023
Authors Name    Sood K., Grima S., Young P., Ozen E., Balusamy B.
School/College Name    Chitkara Business School

Determining the impact of technology-enabled learning resources and university initiatives to enhance perceived employability – A PLS-SEM approach

Book Name    Advanced Learning and Teaching in Higher Education in India: A Policy-technology-capacity Enabled Approach
Publisher    River Publishers
ISBN No.    978-877004030-3; 978-877004031-0
Year of Publication    2023
Authors Name    Agnihotri S., Tyagi P., Yadav N., Malhan S.
School/College Name    Chitkara Business School

Cultural Marketing and Metaverse for Consumer Engagement

Book Name    Cultural Marketing and Metaverse for Consumer Engagement
Publisher    IGI Global
ISBN No.    978-166848314-5; 978-166848312-1
Year of Publication    2023
Authors Name    Singh A., Sharma S., Singh A., Unano?lu M., Taneja S.
School/College Name    Chitkara Business School

Applications of Neuromarketing in the Metaverse

Book Name    Applications of Neuromarketing in the Metaverse
Publisher    IGI Global
ISBN No.    978-166848152-3; 978-166848150-9
Year of Publication    2023
Authors Name    Gupta M., Shalender K., Singla B., Singh N.
School/College Name    Chitkara Business School

Perspectives on Blockchain Technology and Responsible Investing

Book Name    Perspectives on Blockchain Technology and Responsible Investing
Publisher    IGI Global
ISBN No.    978-166848363-3; 978-166848361-9
Year of Publication    2023
Authors Name    Trivedi S., Aggarwal R., Singh G.
School/College Name    Chitkara Business School

Emerging green: Exploring strategic factors for SMEs’ adoption of green technology and innovation in India

Book Name    Sustainability, Green Management, and Performance of SMEs
Publisher    De Gruyter
ISBN No.    978-311117002-2; 978-311116932-3
Year of Publication    2023
Authors Name    Kaur N., Sharma R., Mehta K.
School/College Name    Chitkara Business School

The Adoption and Effect of Artificial Intelligence on Human Resources Management, Part A

Book Name    The Adoption and Effect of Artificial Intelligence on Human Resources Management, Part A
Publisher    Emerald Publishing
ISBN No.    978-180382028-6; 978-180382027-9
Year of Publication    2023
Authors Name    Tyagi P., Chilamkurti N., Grima S., Sood K., Balusamy B.
School/College Name    Chitkara Business School

An analysis of MSMEs’ contributions to the promotion of SDGs in India

Book Name    Sustainability, Green Management, and Performance of SMEs
Publisher    De Gruyter
ISBN No.    978-311117002-2; 978-311116932-3
Year of Publication    2023
Authors Name    Saluja S.
School/College Name    Chitkara Business School

Pattern of PBIB design having higher associated class by juxtapositions in association matrices

Book Name    Sustainable Investments in Green Finance
Publisher    IGI Global
ISBN No.    979-836931389-3; 979-836931388-6
Year of Publication    2023
Authors Name    Singh G.P., Singh A.
School/College Name    Chitkara Business School

Cases on the Resurgence of Emerging Businesses

Book Name    Cases on the Resurgence of Emerging Businesses
Publisher    IGI Global
ISBN No.    978-166848490-6; 978-166848488-3
Year of Publication    2023
Authors Name    Saluja S., Kulshrestha D., Sharma S.
School/College Name    Chitkara Business School

An evaluation of the operational and regulatory aspects of using blockchain in the insurance industry

Book Name    The Application of Emerging Technology and Blockchain in the Insurance Industry
Publisher    River Publishers
ISBN No.    978-877004005-1; 978-877004006-8
Year of Publication    2023
Authors Name    Taneja S., Dangwal A., Kaur S., Ozen E., Kukreti M.
School/College Name    Chitkara Business School

Intelligent multimedia technologies for financial risk management: Trends, tools and applications

Book Name    Intelligent multimedia technologies for financial risk management: Trends, tools and applications
Publisher    Institution of Engineering and Technology
ISBN No.    978-183953662-5; 978-183953661-8
Year of Publication    2023
Authors Name    Grima S., Sood K., Rawal B., Balusamy B., Özen E., Gan G.G.G.
School/College Name    Chitkara Business School

A comprehensive overview of the application of blockchain in the insurance sector

Book Name    The Application of Emerging Technology and Blockchain in the Insurance Industry
Publisher    River Publishers
ISBN No.    978-877004005-1; 978-877004006-8
Year of Publication    2023
Authors Name    Sood D., Sharma V., Thalassinos E.
School/College Name    Chitkara Business School

The application of big data in the insurance market

Book Name    The Application of Emerging Technology and Blockchain in the Insurance Industry
Publisher    River Publishers
ISBN No.    978-877004005-1; 978-877004006-8
Year of Publication    2023
Authors Name    Singh Kaswan K., Singh Dhatterwal J., Batra R., Sood K., Grima S.
School/College Name    Chitkara Business School

Technological developments in the insurance industry: An overview

Book Name    The Application of Emerging Technology and Blockchain in the Insurance Industry
Publisher    River Publishers
ISBN No.    978-877004005-1; 978-877004006-8
Year of Publication    2023
Authors Name    Gupta M., Bansal R., Sharma A., Diego N.-C.
School/College Name    Chitkara Business School

Skill development for society 5.0: A focus on the new-age skilling process

Book Name    Innovations and Sustainability in Society 5.0
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113186-6; 979-889113066-1
Year of Publication    2023
Authors Name    Shalender K.
School/College Name    Chitkara Business School

Analysing the impact of emerging technologies on the existing insurance sector

Book Name    The Application of Emerging Technology and Blockchain in the Insurance Industry
Publisher    River Publishers
ISBN No.    978-877004005-1; 978-877004006-8
Year of Publication    2023
Authors Name    Gagandeep, Verma J., Singh A.
School/College Name    Chitkara Business School

A Review of the role of insurance in risk management

Book Name    The Application of Emerging Technology and Blockchain in the Insurance Industry
Publisher    River Publishers
ISBN No.    978-877004005-1; 978-877004006-8
Year of Publication    2023
Authors Name    Gupta M., Bansal R., Sharma A., Grima L.
School/College Name    Chitkara Business School

Healthcare frauds: A threat towards sustainability

Book Name    Innovations and Sustainability in Society 5.0
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113186-6; 979-889113066-1
Year of Publication    2023
Authors Name    Kaur G., Tomar S., Bansal M.
School/College Name    Chitkara Business School

Cybersecurity in insurance

Book Name    The Application of Emerging Technology and Blockchain in the Insurance Industry
Publisher    River Publishers
ISBN No.    978-877004005-1; 978-877004006-8
Year of Publication    2023
Authors Name    Singh Dhatterwal J., Singh Kaswan K., Kumar S., Sood K., Grima S.
School/College Name    Chitkara Business School

Protecting high-value assets: Insurance implications of cybercrime for individuals

Book Name    The Application of Emerging Technology and Blockchain in the Insurance Industry
Publisher    River Publishers
ISBN No.    978-877004005-1; 978-877004006-8
Year of Publication    2023
Authors Name    Kaur J., Jindal P., Baldacchino P.J.
School/College Name    Chitkara Business School

A systematic review of publications on blockchain application in the insurance industry

Book Name    The Application of Emerging Technology and Blockchain in the Insurance Industry
Publisher    River Publishers
ISBN No.    978-877004005-1; 978-877004006-8
Year of Publication    2023
Authors Name    Goel C., Bassi P., Kathuria P., Todorovi? I.
School/College Name    Chitkara Business School

Data science in insurance

Book Name    The Application of Emerging Technology and Blockchain in the Insurance Industry
Publisher    River Publishers
ISBN No.    978-877004005-1; 978-877004006-8
Year of Publication    2023
Authors Name    Singh Kaswan K., Lal S., Singh Dhatterwal J., Grima S., Sood K.
School/College Name    Chitkara Business School

Blockchain technologies, a catalyst for insurance sector

Book Name    The Application of Emerging Technology and Blockchain in the Insurance Industry
Publisher    River Publishers
ISBN No.    978-877004005-1; 978-877004006-8
Year of Publication    2023
Authors Name    Khanna R., Jindal P., Noja G.G.
School/College Name    Chitkara Business School

Redefining mobility for society 5.0: Electric vehicles for sustainable transportation

Book Name    Innovations and Sustainability in Society 5.0
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113186-6; 979-889113066-1
Year of Publication    2023
Authors Name    Manohar S., Tolani K., Mittal A.
School/College Name    Chitkara Business School

Blockchain technology: Perspective from the banking sector

Book Name    Revolutionizing Financial Services and Markets Through FinTech and Blockchain
Publisher    IGI Global
ISBN No.    978-166848626-9; 1668486245; 978-166848624-5
Year of Publication    2023
Authors Name    Kaur G.
School/College Name    Chitkara Business School

Evolution of the P2P lending system in FinTech: A systematic review of literature

Book Name    Revolutionizing Financial Services and Markets Through FinTech and Blockchain
Publisher    IGI Global
ISBN No.    978-166848626-9; 1668486245; 978-166848624-5
Year of Publication    2023
Authors Name    Sharma R., Mehta K., Dhawan A.
School/College Name    Chitkara Business School

Recent trends in big data and digital marketing and their impact on businesses

Book Name    Big Data: A Road-Map for Successful Digital Marketing
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113003-6; 979-888697915-2
Year of Publication    2023
Authors Name    Sheetal, Verma J., Singh A.
School/College Name    Chitkara Business School

A review-based study of successful negotiations

Book Name    Big Data: A Road-Map for Successful Digital Marketing
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113003-6; 979-888697915-2
Year of Publication    2023
Authors Name    Kaur H., Aggarwal R.
School/College Name    Chitkara Business School

Employee productivity augmentation using human capital analytics

Book Name    Big Data: A Road-Map for Successful Digital Marketing
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113003-6; 979-888697915-2
Year of Publication    2023
Authors Name    Bathla D., Ahuja R.
School/College Name    Chitkara Business School

The role of digital marketing in reshaping financial services

Book Name    Big Data: A Road-Map for Successful Digital Marketing
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113003-6; 979-888697915-2
Year of Publication    2023
Authors Name    Taneja S., Mukul, Bansal N., Singh A.
School/College Name    Chitkara Business School

Extending UTAUT2 model with sustainability and psychological factors in adoption of blockchain technology for the digital transformation of banks in India

Book Name    Revolutionizing Financial Services and Markets Through FinTech and Blockchain
Publisher    IGI Global
ISBN No.    978-166848626-9; 1668486245; 978-166848624-5
Year of Publication    2023
Authors Name    Sharma R., Mehta K., Sidhu N., Vyas V.
School/College Name    Chitkara Business School

A bibliometric analysis of green finance: Present state and future directions

Book Name    Revolutionizing Financial Services and Markets Through FinTech and Blockchain
Publisher    IGI Global
ISBN No.    978-166848626-9; 1668486245; 978-166848624-5
Year of Publication    2023
Authors Name    Sharma R., Mehta K., Ahuja S.
School/College Name    Chitkara Business School

Consumers’ preferences towards digital payments while online and offline shopping post COVID-19

Book Name    Revolutionizing Financial Services and Markets Through FinTech and Blockchain
Publisher    IGI Global
ISBN No.    978-166848626-9; 1668486245; 978-166848624-5
Year of Publication    2023
Authors Name    Singla B., Shalender K., Sharma S.
School/College Name    Chitkara Business School

Context aware computing

Book Name    Big Data: A Road-Map for Successful Digital Marketing
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113003-6; 979-888697915-2
Year of Publication    2023
Authors Name    Reepu, Taneja S., Singh A.
School/College Name    Chitkara Business School

The role of digital marketing in financial services

Book Name    Big Data: A Road-Map for Successful Digital Marketing
Publisher    Nova Science Publishers, Inc.
ISBN No.    979-889113003-6; 979-888697915-2
Year of Publication    2023
Authors Name    Jindal P., Anshika M., Simriti
School/College Name    Chitkara Business School

SLR on aspects of climatic change in the agriculture industry in the context of weather index insurance: Visualization through network diagrams

Book Name    The Impact of Climate Change and Sustainability Standards on the Insurance Market
Publisher    wiley
ISBN No.    978-139416794-4; 978-139416651-0
Year of Publication    2023
Authors Name    Bassi P., Goel C., Pankaj
School/College Name    Chitkara Business School

Impact of climate-disruptive industries on the global insurance and risk management scenario

Book Name    The Impact of Climate Change and Sustainability Standards on the Insurance Market
Publisher    wiley
ISBN No.    978-139416794-4; 978-139416651-0
Year of Publication    2023
Authors Name    Kaur K., Sood K., Grima S.
School/College Name    Chitkara Business School

A holistic study on E-waste management for ensuring sustainability of the environment

Book Name    Handbook of Research on Safe Disposal Methods of Municipal Solid Wastes for a Sustainable Environment
Publisher    IGI Global
ISBN No.    978-166848119-6; 978-166848117-2
Year of Publication    2023
Authors Name    Kaur G., Sharma S.
School/College Name    Chitkara Business School

Green environmental sustainability: Initiatives by government and corporate sectors

Book Name    Handbook of Research on Safe Disposal Methods of Municipal Solid Wastes for a Sustainable Environment
Publisher    IGI Global
ISBN No.    978-166848119-6; 978-166848117-2
Year of Publication    2023
Authors Name    Verma J., Gagandeep X., Gupta M.
School/College Name    Chitkara Business School

Climate change: Not only a projection for emerging risks but a reality for the insurance sector

Book Name    The Impact of Climate Change and Sustainability Standards on the Insurance Market
Publisher    wiley
ISBN No.    978-139416794-4; 978-139416651-0
Year of Publication    2023
Authors Name    Verma J., Malik R., Agarwal R.
School/College Name    Chitkara Business School

Smart waste management: Issues and adoption challenges

Book Name    Handbook of Research on Safe Disposal Methods of Municipal Solid Wastes for a Sustainable Environment
Publisher    IGI Global
ISBN No.    978-166848119-6; 978-166848117-2
Year of Publication    2023
Authors Name    Singh J., Malhotra M.
School/College Name    Chitkara Business School

E-waste management transition towards circular economy

Book Name    Handbook of Research on Safe Disposal Methods of Municipal Solid Wastes for a Sustainable Environment
Publisher    IGI Global
ISBN No.    978-166848119-6; 978-166848117-2
Year of Publication    2023
Authors Name    Shalender K., Singla B., Sharma S.
School/College Name    Chitkara Business School

Medical crowdfunding: From the lens of health insurance

Book Name    The Impact of Climate Change and Sustainability Standards on the Insurance Market
Publisher    wiley
ISBN No.    978-139416794-4; 978-139416651-0
Year of Publication    2023
Authors Name    Inder S., Bhardwaj R.
School/College Name    Chitkara Business School

Sustainable solutions for insurance and risk management

Book Name    The Impact of Climate Change and Sustainability Standards on the Insurance Market
Publisher    wiley
ISBN No.    978-139416794-4; 978-139416651-0
Year of Publication    2023
Authors Name    Kaur H., Sood K., Yadav U.S., Grima S.
School/College Name    Chitkara Business School

Sustainability through digital insurance

Book Name    The Impact of Climate Change and Sustainability Standards on the Insurance Market
Publisher    wiley
ISBN No.    978-139416794-4; 978-139416651-0
Year of Publication    2023
Authors Name    Singh S., Singh J., Gupta S.
School/College Name    Chitkara Business School

A systematic review of esg investing and climate change as a sustainable practice in the insurance industry

Book Name    The Impact of Climate Change and Sustainability Standards on the Insurance Market
Publisher    wiley
ISBN No.    978-139416794-4; 978-139416651-0
Year of Publication    2023
Authors Name    Goel C., Bassi P., Pankaj
School/College Name    Chitkara Business School

Climate change resilience support in the insurance sector

Book Name    The Impact of Climate Change and Sustainability Standards on the Insurance Market
Publisher    wiley
ISBN No.    978-139416794-4; 978-139416651-0
Year of Publication    2023
Authors Name    Malik R., Verma J., Sharma A.
School/College Name    Chitkara Business School

Environmental risk and sustaining the insurance industry

Book Name    The Impact of Climate Change and Sustainability Standards on the Insurance Market
Publisher    wiley
ISBN No.    978-139416794-4; 978-139416651-0
Year of Publication    2023
Authors Name    Kaur G.
School/College Name    Chitkara Business School

Target 8.8: Protect labor rights and promote a safe working environment

Book Name    The Impact of Climate Change and Sustainability Standards on the Insurance Market
Publisher    wiley
ISBN No.    978-139416794-4; 978-139416651-0
Year of Publication    2023
Authors Name    Singla N., Sood K., Grima S., Yadav U.S.
School/College Name    Chitkara Business School

Metaverse-based higher education: A review

Book Name    Applications of Neuromarketing in the Metaverse
Publisher    IGI Global
ISBN No.    978-166848152-3; 978-166848150-9
Year of Publication    2023
Authors Name    Gupta M., Garg A., Garg A.
School/College Name    Chitkara Business School

A study on challenges to sustainable development

Book Name    The Impact of Climate Change and Sustainability Standards on the Insurance Market
Publisher    wiley
ISBN No.    978-139416794-4; 978-139416651-0
Year of Publication    2023
Authors Name    Kaur B., Kaur H.
School/College Name    Chitkara Business School

E-waste management: A transition towards a circular economy

Book Name    The Impact of Climate Change and Sustainability Standards on the Insurance Market
Publisher    wiley
ISBN No.    978-139416794-4; 978-139416651-0
Year of Publication    2023
Authors Name    Kaur B., Kaur K., Kaur H.
School/College Name    Chitkara Business School

The role of internal audit in risk management with a perspective of sustainability development

Book Name    The Impact of Climate Change and Sustainability Standards on the Insurance Market
Publisher    wiley
ISBN No.    978-139416794-4; 978-139416651-0
Year of Publication    2023
Authors Name    Choudhary V., Trivedi S.
School/College Name    Chitkara Business School

An analytical analysis of the present-day procedures for disposing of waste

Book Name    Handbook of Research on Safe Disposal Methods of Municipal Solid Wastes for a Sustainable Environment
Publisher    IGI Global
ISBN No.    978-166848119-6; 978-166848117-2
Year of Publication    2023
Authors Name    Pandey B.K., Nassa V.K., Pandey D., George A.S., Gupta M., Dadheech P.
School/College Name    Chitkara Business School

Adoption of ESG by the insurance industry: Conceptual framework and future recommendations

Book Name    The Impact of Climate Change and Sustainability Standards on the Insurance Market
Publisher    wiley
ISBN No.    978-139416794-4; 978-139416651-0
Year of Publication    2023
Authors Name    Shalender K., Singla B., Sharma S.
School/College Name    Chitkara Business School

Digital marketing in the metaverse: Beginning of a new era in product promotion

Book Name    Applications of Neuromarketing in the Metaverse
Publisher    IGI Global
ISBN No.    978-166848152-3; 978-166848150-9
Year of Publication    2023
Authors Name    Sharma A., Bansal A.
School/College Name    Chitkara Business School

Motor vehicle insurance industry in India: A review

Book Name    The Impact of Climate Change and Sustainability Standards on the Insurance Market
Publisher    wiley
ISBN No.    978-139416794-4; 978-139416651-0
Year of Publication    2023
Authors Name    Yadav U.S., Yadav N., Tripathi R., Sood K.
School/College Name    Chitkara Business School

Application of blockchain for sustaining green finance

Book Name    Perspectives on Blockchain Technology and Responsible Investing
Publisher    IGI Global
ISBN No.    978-166848363-3; 978-166848361-9
Year of Publication    2023
Authors Name    Kaur G., Aadheesh
School/College Name    Chitkara Business School

Impact of augmented reality and virtual reality on customer purchase behavior in the virtual world

Book Name    Applications of Neuromarketing in the Metaverse
Publisher    IGI Global
ISBN No.    978-166848152-3; 978-166848150-9
Year of Publication    2023
Authors Name    Gagandeep, Verma J.
School/College Name    Chitkara Business School

A study of AR and VR in the real world

Book Name    Applications of Neuromarketing in the Metaverse
Publisher    IGI Global
ISBN No.    978-166848152-3; 978-166848150-9
Year of Publication    2023
Authors Name    Bala R., Saini R.
School/College Name    Chitkara Business School

Digital currency and blockchain technology in the financial world

Book Name    Perspectives on Blockchain Technology and Responsible Investing
Publisher    IGI Global
ISBN No.    978-166848363-3; 978-166848361-9
Year of Publication    2023
Authors Name    Verma J., Sharma J., Gupta M.
School/College Name    Chitkara Business School

Enhancing customer engagement through brand loyalty drivers among E-consumers

Book Name    Applications of Neuromarketing in the Metaverse
Publisher    IGI Global
ISBN No.    978-166848152-3; 978-166848150-9
Year of Publication    2023
Authors Name    Singla B., Shalender K., Sharma S.
School/College Name    Chitkara Business School

Neuromarketing science: A road to a commercial start-up

Book Name    Applications of Neuromarketing in the Metaverse
Publisher    IGI Global
ISBN No.    978-166848152-3; 978-166848150-9
Year of Publication    2023
Authors Name    Dangwal A., Bathla D., Kukreti M., Mehta M., Chauhan P., Sarangal R.
School/College Name    Chitkara Business School

Introduction to metaverse and consumer behaviour change: Adoption of metaverse among consumers

Book Name    Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World
Publisher    IGI Global
ISBN No.    978-166847031-2; 978-166847029-9
Year of Publication    2023
Authors Name    Singla B., Bhattacharya S., Naik N.
School/College Name    Chitkara Business School

Redefining marketing rules through smart devices

Book Name    Cultural Marketing and Metaverse for Consumer Engagement
Publisher    IGI Global
ISBN No.    978-166848314-5; 978-166848312-1
Year of Publication    2023
Authors Name    Bathla D., Bathla R., Gaikwad D., Kaur N.
School/College Name    Chitkara Business School

Integrating metaverse to enhance the learning experience benefits of interactive teaching pedagogy for students: Immersive experience benefits in teaching

Book Name    Applications of Neuromarketing in the Metaverse
Publisher    IGI Global
ISBN No.    978-166848152-3; 978-166848150-9
Year of Publication    2023
Authors Name    Grover A.
School/College Name    Chitkara Business School

Scoping review of literature on the application of blockchain in finance

Book Name    Perspectives on Blockchain Technology and Responsible Investing
Publisher    IGI Global
ISBN No.    978-166848363-3; 978-166848361-9
Year of Publication    2023
Authors Name    Choudhary V., Kamboj N., Trivedi S.
School/College Name    Chitkara Business School

An umbrella review of the literature on blockchain and distributed ledger technology and their roles in future banking

Book Name    Perspectives on Blockchain Technology and Responsible Investing
Publisher    IGI Global
ISBN No.    978-166848363-3; 978-166848361-9
Year of Publication    2023
Authors Name    Trivedi S., Ankita
School/College Name    Chitkara Business School

A globetrotter to the future of marketing: Metaverse

Book Name    Cultural Marketing and Metaverse for Consumer Engagement
Publisher    IGI Global
ISBN No.    978-166848314-5; 978-166848312-1
Year of Publication    2023
Authors Name    Reepu R., Taneja S., Ozen E., Singh A.
School/College Name    Chitkara Business School

The war for talent in the digital world

Book Name    Applications of Neuromarketing in the Metaverse
Publisher    IGI Global
ISBN No.    978-166848152-3; 978-166848150-9
Year of Publication    2023
Authors Name    Sarangal R., Kumar A., Chauhan P., Dangwal A., Mehta M.
School/College Name    Chitkara Business School

Cryptocurrency adoption behaviour of millennial investors in India

Book Name    Perspectives on Blockchain Technology and Responsible Investing
Publisher    IGI Global
ISBN No.    978-166848363-3; 978-166848361-9
Year of Publication    2023
Authors Name    Sharma R., Mehta K., Rana R.
School/College Name    Chitkara Business School

Cultural marketing in the digital era

Book Name    Cultural Marketing and Metaverse for Consumer Engagement
Publisher    IGI Global
ISBN No.    978-166848314-5; 978-166848312-1
Year of Publication    2023
Authors Name    Taneja S., Gupta M., Bhushan P., Bhatnagar M., Singh A.
School/College Name    Chitkara Business School

Prospects of blockchain technology in finance sustainability

Book Name    Perspectives on Blockchain Technology and Responsible Investing
Publisher    IGI Global
ISBN No.    978-166848363-3; 978-166848361-9
Year of Publication    2023
Authors Name    Kaur G., Bansal M., Kaur T.
School/College Name    Chitkara Business School

A bibliometric analysis of green banking: Present state and future directions

Book Name    Perspectives on Blockchain Technology and Responsible Investing
Publisher    IGI Global
ISBN No.    978-166848363-3; 978-166848361-9
Year of Publication    2023
Authors Name    Mehta K., Sharma R., Jalotra S.
School/College Name    Chitkara Business School

Brand building in metaverse

Book Name    Applications of Neuromarketing in the Metaverse
Publisher    IGI Global
ISBN No.    978-166848152-3; 978-166848150-9
Year of Publication    2023
Authors Name    Kaur A., Singh J., Geetika
School/College Name    Chitkara Business School

A Network Analysis of AI and ML in the Insurance Industry through Systematic Literature Review

Book Name    Manufacturing Technologies and Production Systems: Principles and Practices
Publisher    CRC Press
ISBN No.    978-100098343-2; 978-103242973-1
Year of Publication    2023
Authors Name    Pankaj K., Goel C., Bassi P.
School/College Name    Chitkara Business School

Applications of Big Data in the Healthcare Sector SLR through Network Analysis

Book Name    Manufacturing Engineering and Materials Science: Tools and Applications
Publisher    CRC Press
ISBN No.    978-100098345-6; 978-103242964-9
Year of Publication    2023
Authors Name    Pankaj, Bassi P., Goel C.
School/College Name    Chitkara Business School

Disciplined Innovation Conceptual Framework and Adoption Roadmap

Book Name    Cases on the Resurgence of Emerging Businesses
Publisher    IGI Global
ISBN No.    978-166848490-6; 978-166848488-3
Year of Publication    2023
Authors Name    Shalender K., Sharma N.
School/College Name    Chitkara Business School

Simple Kaur: The Growth of Start-Ups Through the Adoption of Sustainable Fashion, Technological Innovation, and Social Media Marketing

Book Name    Cases on the Resurgence of Emerging Businesses
Publisher    IGI Global
ISBN No.    978-166848490-6; 978-166848488-3
Year of Publication    2023
Authors Name    Sidhu N.K., Bathla D., Sharma S., Bhatia H.S.
School/College Name    Chitkara Business School

How India Is Able to Control Inflation During the Russia-Ukraine War

Book Name    Cases on the Resurgence of Emerging Businesses
Publisher    IGI Global
ISBN No.    978-166848490-6; 978-166848488-3
Year of Publication    2023
Authors Name    Anand A., Sagar S.R., Kumar C.
School/College Name    Chitkara Business School

People Management in an Indian IT Services Company During COVID-19: A Case Analysis

Book Name    Cases on the Resurgence of Emerging Businesses
Publisher    IGI Global
ISBN No.    978-166848490-6; 978-166848488-3
Year of Publication    2023
Authors Name    Kaur N.
School/College Name    Chitkara Business School

The Fall of Yes Bank

Book Name    Cases on the Resurgence of Emerging Businesses
Publisher    IGI Global
ISBN No.    978-166848490-6; 978-166848488-3
Year of Publication    2023
Authors Name    Sarangal R., Kaur M., Kumar A.
School/College Name    Chitkara Business School

Bikaner as a City of Happiness: A Peep Into the Cultural and Historic Evolution of an Unorganized Initiative to Develop a Happy City

Book Name    Cases on the Resurgence of Emerging Businesses
Publisher    IGI Global
ISBN No.    978-166848490-6; 978-166848488-3
Year of Publication    2023
Authors Name    Jain T.K., Anand N.
School/College Name    Chitkara Business School

Cohort-Based Leadership Development for High Potential (HiPO) Employees Through Neurolinguistic Programming (NLP)

Book Name    Cases on the Resurgence of Emerging Businesses
Publisher    IGI Global
ISBN No.    978-166848490-6; 978-166848488-3
Year of Publication    2023
Authors Name    Dawra S., Sharma S.
School/College Name    Chitkara Business School

Strategic Alliance Between Toyota and Suzuki: Is It a Win for Toyota or a Loss for Suzuki?

Book Name    Cases on the Resurgence of Emerging Businesses
Publisher    IGI Global
ISBN No.    978-166848490-6; 978-166848488-3
Year of Publication    2023
Authors Name    Sarangal R., Chauhan P., Kumar A., Dangwal A., Bathla D., Mehta M.
School/College Name    Chitkara Business School

Marking a Legacy as an Edupreneur: Dr. Madhu Chitkara

Book Name    Cases on the Resurgence of Emerging Businesses
Publisher    IGI Global
ISBN No.    978-166848490-6; 978-166848488-3
Year of Publication    2023
Authors Name    Inder S., Saluja S., Sharma S., Kaur H.
School/College Name    Chitkara Business School

Robotic process automation applications area in the financial sector

Book Name    Intelligent Multimedia Technologies for Financial Risk Management: Trends, Tools and Applications
Publisher    Institution of Engineering and Technology
ISBN No.    978-183953662-5; 978-183953661-8
Year of Publication    2023
Authors Name    Kaswan K.S., Dhatterwal J.S., Grima S., Sood K.
School/College Name    Chitkara Business School

Applications of multimedia in diverse fields: An overview

Book Name    Intelligent Multimedia Technologies for Financial Risk Management: Trends, Tools and Applications
Publisher    Institution of Engineering and Technology
ISBN No.    978-183953662-5; 978-183953661-8
Year of Publication    2023
Authors Name    Kaswan K.S., Lal S., Dhatterwal J.S., Sood K., Grima S.
School/College Name    Chitkara Business School

Concluding remarks-Fintech and technology of today and tomorrow

Book Name    Intelligent Multimedia Technologies for Financial Risk Management: Trends, Tools and Applications
Publisher    Institution of Engineering and Technology
ISBN No.    978-183953662-5; 978-183953661-8
Year of Publication    2023
Authors Name    Grima S., Sood K., Seychel S.
School/College Name    Chitkara Business School

Extensive use of multimedia technologies: Real-world case studies of multimedia banking

Book Name    Intelligent Multimedia Technologies for Financial Risk Management: Trends, Tools and Applications
Publisher    Institution of Engineering and Technology
ISBN No.    978-183953662-5; 978-183953661-8
Year of Publication    2023
Authors Name    Gupta M., Jindal P.
School/College Name    Chitkara Business School

Machine learning and deep learning for financial data analysis

Book Name    Intelligent Multimedia Technologies for Financial Risk Management: Trends, Tools and Applications
Publisher    Institution of Engineering and Technology
ISBN No.    978-183953662-5; 978-183953661-8
Year of Publication    2023
Authors Name    Dhatterwal J.S., Kaswan K.S., Grima S., Sood K.
School/College Name    Chitkara Business School

Natural language processing and multimedia applications in finance

Book Name    Intelligent Multimedia Technologies for Financial Risk Management: Trends, Tools and Applications
Publisher    Institution of Engineering and Technology
ISBN No.    978-183953662-5; 978-183953661-8
Year of Publication    2023
Authors Name    Dhatterwal J.S., Kaswan K.S., Sood K., Grima S.
School/College Name    Chitkara Business School

Self-supervised, unsupervised & semi-supervised learning for multimedia banking and financial services

Book Name    Intelligent Multimedia Technologies for Financial Risk Management: Trends, Tools and Applications
Publisher    Institution of Engineering and Technology
ISBN No.    978-183953662-5; 978-183953661-8
Year of Publication    2023
Authors Name    Kaswan K.S., Dhatterwal J.S., Bharti S.K., Sood K.
School/College Name    Chitkara Business School

Data analytics in finance

Book Name    Intelligent Multimedia Technologies for Financial Risk Management: Trends, Tools and Applications
Publisher    Institution of Engineering and Technology
ISBN No.    978-183953662-5; 978-183953661-8
Year of Publication    2023
Authors Name    Dhatterwal J.S., Kaswan K.S., Dahiya M., Jindal P.
School/College Name    Chitkara Business School

Prioritizing the Critical Success Factors of E-Learning Systems by Using DEMATEL

Book Name    Redefining Virtual Teaching Learning Pedagogy
Publisher    wiley
ISBN No.    978-111986764-7; 978-111986758-6
Year of Publication    2023
Authors Name    Mehta K., Sharma R.
School/College Name    Chitkara Business School

Digital Solution for Gaming: How the Entertainment Is Evolving with New Interactive Games

Book Name    Digital Entertainment as Next Evolution in Service Sector: Emerging Digital Solutions in Reshaping Different Industries
Publisher    Springer Nature
ISBN No.    978-981198121-0; 978-981198120-3
Year of Publication    2023
Authors Name    Shalender K.
School/College Name    Chitkara Business School

Year - 2022

The Impact of Blockchain Technology and COVID-19 on the Global Banking Industry

Book Name    Blockchain Technology in Corporate Governance: Transforming Business and Industries
Publisher    wiley
ISBN No.    978-111986524-7; 978-111986495-0
Year of Publication    2022
Authors Name    Verma J., Gagandeep
School/College Name    Chitkara Business School

Role of Blockchain Technology in the Modern Era

Book Name    Blockchain Technology in Corporate Governance: Transforming Business and Industries
Publisher    wiley
ISBN No.    978-111986524-7; 978-111986495-0
Year of Publication    2022
Authors Name    Kaswan K.S., Dhatterwal J.S., Sood K., Balusamy B.
School/College Name    Chitkara Business School

Blockchain Technology and Healthcare: Towards Combating COVID-19

Book Name    Blockchain Technology in Corporate Governance: Transforming Business and Industries
Publisher    wiley
ISBN No.    978-111986524-7; 978-111986495-0
Year of Publication    2022
Authors Name    Malik R., Trivedi S.
School/College Name    Chitkara Business School

Applying Blockchain Technology to Address NPA Issues During the COVID-19 Pandemic

Book Name    Blockchain Technology in Corporate Governance: Transforming Business and Industries
Publisher    wiley
ISBN No.    978-111986524-7; 978-111986495-0
Year of Publication    2022
Authors Name    Kaur J., Jindal P., Sood K.
School/College Name    Chitkara Business School

Process Innovation and Unification of KYC Document Management System with Blockchain in Banking

Book Name    Blockchain Technology in Corporate Governance: Transforming Business and Industries
Publisher    wiley
ISBN No.    978-111986524-7; 978-111986495-0
Year of Publication    2022
Authors Name    Jindal P., Kaur J., Sood K.
School/College Name    Chitkara Business School

Blockchain and Smart Contracts for Insurance Industry

Book Name    Blockchain Technology in Corporate Governance: Transforming Business and Industries
Publisher    wiley
ISBN No.    978-111986524-7; 978-111986495-0
Year of Publication    2022
Authors Name    Malhotra R.K., Gupta C., Jindal P.
School/College Name    Chitkara Business School

Year - 2020

PREDICTIVE ANALYTICS IN HUMAN RESOURCE MANAGEMENT: A Hands-on Approach

Book Name    PREDICTIVE ANALYTICS IN HUMAN RESOURCE MANAGEMENT: A Hands-on Approach
Publisher    Taylor and Francis
ISBN No.    978-100020807-8; 978-036790321-3
Year of Publication    2020
Authors Name    Nijjer S., Raj S.
School/College Name    Chitkara Business School

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