Books

CURIN Publications has always ensured the unlimited world of knowledge for everybody who wants to get drenched in the pool of acquaintance. In order to chase the vision and mission of the University of exploring new fields and new modes of inquiry, we are committed to the edges and frontiers of the world of academia. We are a major publishing presence in fields as diverse as architecture, social theory, cognitive science, and computational science, and we have a long-term commitment to both design excellence and the efficient and creative use of new technologies

Books Year - 2025

Sustainable Business Practices of Mergers and Acquisitions: Analyzing Critical Factors in IT Sector Companies across Asia

Name    Springer Nature
ISBN No.    978-981530566-1; 978-981530567-8
Book Name    Effective Engineering Management: Fostering Sustainability and Responsible Leadership
Authors Name    Kumar P.; Hakhu R.
School/College Name    Chitkara University Institute of Engineering and Technology
Department Name    CUIET

Crypto Airdrops: Marketing Tool for Cryptocurrency Markets

Name    wiley
ISBN No.    978-139427180-1; 978-139427177-1
Book Name    Decentralized Finance and the End of Traditional Banking
Authors Name    Inder S.
School/College Name    Chitkara Business School
Department Name    CBS

Understanding the Factors Affecting Organizational Effectiveness in Iron and Steel Industry: A Case Study of Mandi Gobindgarh (Punjab, India)

Name    wiley
ISBN No.    978-981530566-1; 978-981530567-8
Book Name    Effective Engineering Management: Fostering Sustainability and Responsible Leadership
Authors Name    Gupta G.; Goyal R.; Mehta M.
School/College Name    Chitkara Business School
Department Name    CBS

Decoding consumer behavior using the insight equation and AI marketing

Name    wiley
ISBN No.    979-836938590-6; 979-836938588-3
Book Name    Decoding Consumer Behavior Using the Insight Equation and AI Marketing
Authors Name    Nair A.J.; Manohar S.; Mittal A.; Patwa N.
School/College Name    Chitkara Business School
Department Name    CBS

A Dual Transfer Learning Based Model for Mammogram Images Enhancement and Classification

Name    wiley
ISBN No.    978-981532409-9; 978-981532411-2
Book Name    Emerging Trends in Computation Intelligence and Disruptive Technologies: (Volume 3): Demystifying Emerging Trends in Green Technology
Authors Name    Saini V.; Khurana M.; Challa R.K.
School/College Name    Chitkara University Institute of Engineering and Technology
Department Name    CUIET

Interweaving narratives: The role of AI in enhancing consumer engagement through storytelling

Name    wiley
ISBN No.    979-836938590-6; 979-836938588-3
Book Name    Decoding Consumer Behavior Using the Insight Equation and AI Marketing
Authors Name    Dogra P.; Dogra A.K.
School/College Name    Chitkara University Institute of Engineering and Technology
Department Name    CUIET

Employability prediction: A machine learning model for computer science students

Name    Elsevier
ISBN No.    978-104034649-5; 978-103299900-5
Book Name    Emerging Trends in Computer Science and Its Application
Authors Name    Bhattacherjee A.; Kukreja V.
School/College Name    Chitkara University Institute of Engineering and Technology
Department Name    CUIET

Deepfake technology dilemmas: Mastering managerial navigation

Name    wiley
ISBN No.    979-889530564-5; 979-889530549-2
Book Name    Deepfake Technology Dilemmas: Mastering Managerial Navigation
Authors Name    Taneja S.; Bhatnagar M.; Gupta S.; Kumar P.; Kumar S.; Ozen E.
School/College Name    Chitkara Business School
Department Name    CBS

Self-recoverable element failure correction in circular antenna array using artificial rabbit optimization for space applications

Name    Springer Nature
Book Name    Engineering Computations (Swansea, Wales)
Authors Name    Kumar S.; Singh H.; Bhattu M.; Pal A.; Al-Gburi A.J.A.
School/College Name    Centre for Research Impact & Outcome
Department Name    CRIO

Introduction

Name    wiley
ISBN No.    979-833730242-3; 979-833730240-9
Book Name    Deepfake Technology Dilemmas: Mastering Managerial Navigation
Authors Name    Taneja S.; Bhatnagar M.; Gupta S.; Kumar P.; Kumar S.; Ozen E.
School/College Name    Chitkara Business School
Department Name    CBS
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