Books

CURIN Publications has always ensured the unlimited world of knowledge for everybody who wants to get drenched in the pool of acquaintance. In order to chase the vision and mission of the University of exploring new fields and new modes of inquiry, we are committed to the edges and frontiers of the world of academia. We are a major publishing presence in fields as diverse as architecture, social theory, cognitive science, and computational science, and we have a long-term commitment to both design excellence and the efficient and creative use of new technologies

Books Year - 2024

Adoption of NFTs and cryptocurrency in marketing

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and cryptocurrency in marketing
Authors Name    Malik R., Verma J., Chaudhary P., Sharma A.
School/College Name    Chitkara Business School
Department Name    CBS

Building organizational resilience with neuroleadership

Name    IGI Global
ISBN No.    979-836931786-0; 979-836931785-3
Book Name    Building organizational resilience with neuroleadership
Authors Name    Saluja S., Kukreja J., Sharma S.
School/College Name    Chitkara Business School
Department Name    CBS

Balancing automation and human interaction in modern marketing

Name    IGI Global
ISBN No.    979-836932277-2; 979-836932276-5
Book Name    Balancing automation and human interaction in modern marketing
Authors Name    Nair A.J., Manohar S., Mittal A., Ahmed W.
School/College Name    Chitkara Business School
Department Name    CBS

Neuroleadership development and effective communication in modern business

Name    IGI Global
ISBN No.    979-836934351-7; 979-836934350-0
Book Name    Neuroleadership development and effective communication in modern business
Authors Name    Kukreja J., Saluja S., Sharma S.
School/College Name    Chitkara Business School
Department Name    CBS

The framework for resilient industry: A holistic approach for developing economies

Name    Emerald Publishing
ISBN No.    978-183753734-1; 978-183753736-5
Book Name    The framework for resilient industry: A holistic approach for developing economies
Authors Name    Kumar N., Sood K., Özen E., Grima S.
School/College Name    Chitkara Business School
Department Name    CBS

Entrepreneurship and creativity in the metaverse

Name    IGI Global
ISBN No.    979-836931735-8; 979-836931734-1
Book Name    Entrepreneurship and creativity in the metaverse
Authors Name    Inder S., Min B.-C., Sharma S.
School/College Name    Chitkara Business School
Department Name    CBS

Innovative technologies for increasing service productivity

Name    IGI Global
ISBN No.    979-836932020-4; 979-836932019-8
Book Name    Innovative technologies for increasing service productivity
Authors Name    Manohar S., Mittal A., Raju S., Nair A.J.
School/College Name    Chitkara Business School
Department Name    CBS

Omnichannel approach to co-creating customer experiences through metaverse platforms

Name    IGI Global
ISBN No.    979-836931867-6; 979-836931866-9
Book Name    Omnichannel approach to co-creating customer experiences through metaverse platforms
Authors Name    Singla B., Shalender K., Singh N.
School/College Name    Chitkara Business School
Department Name    CBS

Smart cities: Blockchain, AI, and advanced computing

Name    CRC Press
ISBN No.    978-104009587-4; 978-103257927-6
Book Name    Smart cities: Blockchain, AI, and advanced computing
Authors Name    Sharma B., Gupta M., Jeon G.
School/College Name    Department of Computer Science and Engineering,
Department Name    DCSE

Fostering innovation in venture capital and startup ecosystems

Name    IGI Global
ISBN No.    979-836931327-5; 979-836931326-8
Book Name    Fostering innovation in venture capital and startup ecosystems
Authors Name    Sharma R., Mehta K., Yu P.
School/College Name    Chitkara Business School
Department Name    CBS
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