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CURIN Publications has always ensured the unlimited world of knowledge for everybody who wants to get drenched in the pool of acquaintance. In order to chase the vision and mission of the University of exploring new fields and new modes of inquiry, we are committed to the edges and frontiers of the world of academia. We are a major publishing presence in fields as diverse as architecture, social theory, cognitive science, and computational science, and we have a long-term commitment to both design excellence and the efficient and creative use of new technologies

Books Year - 2024

THE MODERATING IMPACT OF PERSONALITY AND DEMOGRAPHIC FACTORS ON THE RELATIONSHIP BETWEEN WORK– LIFE BALANCE AND WELL-BEING OF THE AYURVEDIC DOCTORS: EVIDENCE FROM SRI LANKA

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Dewasiri N.J., Jayamini Salwathura S.A.M., Rathnasiri M.S.H., Lakmini Walakumbura S.H.M., Ruwandika J.D.K., Iddagoda Y.A., Sood K.
School/College Name    Chitkara Business School
Department Name    CBS

Customer engagement in metaverse using big data

Name    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Authors Name    Bathla D., Ahuja R.
School/College Name    Chitkara Business School
Department Name    CBS

An entrepreneurial approach to triple bottom line: A strategy towards sustainability

Name    Nova Science Publishers, Inc.
ISBN No.    979-889113737-0
Book Name    Digital Entrepreneurship: Future Directions
Authors Name    Rajput A., Garg A., Verma T., Aggarwal R.
School/College Name    Chitkara Business School
Department Name    CBS

Exploring market knowledge dimensions and knowledge integration mechanisms in automotive cybersecurity and IoT

Name    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Authors Name    Jindal P., Chavan L.
School/College Name    Chitkara Business School
Department Name    CBS

ENHANCING SUSTAINABILITY THROUGH A QUALITY-CENTRIC APPROACH

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Kaur B., Rajput A., Garg A.
School/College Name    Chitkara Business School
Department Name    CBS

Navigating the vuca: Decoding dynamic leadership for unleashing corporate success

Name    Emerald Group Publishing Ltd.
ISBN No.    978-183753198-1; 978-183753199-8
Book Name    VUCA and Other Analytics in Business Resilience, Part B
Authors Name    Rohilla A., Jindal P.
School/College Name    Chitkara Business School
Department Name    CBS

ACHIEVING SUSTAINABLE DEVELOPMENT GOALS BY SUSTAINABLE MARKETING PRACTICES: AN INTEGRATED APPROACH TO ENVIRONMENTAL, SOCIAL, AND ECONOMIC SUSTAINABILITY

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Bala R.
School/College Name    Chitkara Business School
Department Name    CBS

Navigating consumer engagement: Unveiling the influence of social media influencers

Name    IGI Global
ISBN No.    979-836930913-1; 979-836930912-4
Book Name    Global Perspectives on Social Media Influencers and Strategic Business Communication
Authors Name    Bala R., Kumar V., Sharma R.
School/College Name    Chitkara Business School
Department Name    CBS

AI-enabled smart homes and buildings in smart cities

Name    CRC Press
ISBN No.    978-104009587-4; 978-103257927-6
Book Name    Smart cities: Blockchain, AI, and advanced computing
Authors Name    Garg K.D., Kaur P., Sharma P.
School/College Name    Chitkara University Institute of Engineering and Technology
Department Name    CUIET

Prospects and difficulties for the industry 4.0 era in the realm of the metaverse

Name    IGI Global
ISBN No.    979-836932423-3; 979-836932422-6
Book Name    New Business Frontiers in the Metaverse
Authors Name    Bansal A., Bansal A.
School/College Name    Chitkara Business School
Department Name    CBS
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