Books

CURIN Publications has always ensured the unlimited world of knowledge for everybody who wants to get drenched in the pool of acquaintance. In order to chase the vision and mission of the University of exploring new fields and new modes of inquiry, we are committed to the edges and frontiers of the world of academia. We are a major publishing presence in fields as diverse as architecture, social theory, cognitive science, and computational science, and we have a long-term commitment to both design excellence and the efficient and creative use of new technologies

Books Year - 2024

Service innovation metamorphosis from assimilation to synthesis approach for building disruptive business strategies

Name    IGI Global
ISBN No.    979-836932154-6; 979-836932153-9
Book Name    AI Innovation in Services Marketing
Authors Name    Manohar S., Jain R., Jeswal R.
School/College Name    Chitkara Business School
Department Name    CBS

Self-driving cars: A revolutionary change

Name    Nova Science Publishers, Inc.
ISBN No.    979-889113737-0
Book Name    Digital Entrepreneurship: Future Directions
Authors Name    Walia S., Dikshant, Verma T., Aggarwal R.
School/College Name    Chitkara Business School
Department Name    CBS

Beyond scrum: Anticipating the evolution of Agile project management practices

Name    IGI Global
ISBN No.    979-836933319-8; 979-836933318-1
Book Name    Practical Approaches to Agile Project Management
Authors Name    Bhattacharya S., Shukla K., Shukla A.
School/College Name    Chitkara Business School
Department Name    CBS

Impact of social networking on digital entrepreneurship

Name    Nova Science Publishers, Inc.
ISBN No.    979-889113737-0
Book Name    Digital Entrepreneurship: Future Directions
Authors Name    Jindal P.
School/College Name    Chitkara Business School
Department Name    CBS

Winning in a VUCA Corporate World

Name    Nova Science Publishers, Inc.
ISBN No.    979-889113737-0
Book Name    Digital Entrepreneurship: Future Directions
Authors Name    Aggarwal R., Verma T.
School/College Name    Chitkara Business School
Department Name    CBS

Artificial intelligence in forensic accounting

Name    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Authors Name    Saluja S., Nayyar V., Dawra S., Jain M., Prakash R.S.
School/College Name    Chitkara Business School
Department Name    CBS

Marketing 5.0 and the role of mind mapping in content advertising: An analysis

Name    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Authors Name    Kaur N., Kaushal P.
School/College Name    Chitkara Business School
Department Name    CBS

Awareness towards augmented reality learning tools for quality assurance in higher education for the holistic development of students

Name    IGI Global
ISBN No.    979-836933016-6; 979-836933015-9
Book Name    Augmented Reality and the Future of Education Technology
Authors Name    Kaur A.
School/College Name    Chitkara Business School
Department Name    CBS

The impact of FinTech on the performance of Indian Banks: Investigating the presence of clusters across Indian Bank characteristics

Name    Emerald Group Publishing Ltd.
ISBN No.    978-183753572-9; 978-183753573-6
Book Name    Finance Analytics in Business: Perspectives on Enhancing Efficiency and Accuracy
Authors Name    Varma P., Nijjer S., Sood K., Grima S.
School/College Name    Chitkara Business School
Department Name    CBS

Role of metaverse in the education sector

Name    IGI Global
ISBN No.    979-836933016-6; 979-836933015-9
Book Name    Augmented Reality and the Future of Education Technology
Authors Name    Jindal P., Jindal A., Sharma D.
School/College Name    Chitkara Business School
Department Name    CBS
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