Books

CURIN Publications has always ensured the unlimited world of knowledge for everybody who wants to get drenched in the pool of acquaintance. In order to chase the vision and mission of the University of exploring new fields and new modes of inquiry, we are committed to the edges and frontiers of the world of academia. We are a major publishing presence in fields as diverse as architecture, social theory, cognitive science, and computational science, and we have a long-term commitment to both design excellence and the efficient and creative use of new technologies

Books Year - 2024

ENTREPRENEURSHIP AND FRUGAL INNOVATION FOR REALISING SDGs IN GLOBAL CONTEXT

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Prakash N., Sharma S., Jindal P.
School/College Name    Chitkara Business School
Department Name    CBS

Service innovation metamorphosis from assimilation to synthesis approach for building disruptive business strategies

Name    IGI Global
ISBN No.    979-836932154-6; 979-836932153-9
Book Name    AI Innovation in Services Marketing
Authors Name    Manohar S., Jain R., Jeswal R.
School/College Name    Chitkara Business School
Department Name    CBS

Self-driving cars: A revolutionary change

Name    Nova Science Publishers, Inc.
ISBN No.    979-889113737-0
Book Name    Digital Entrepreneurship: Future Directions
Authors Name    Walia S., Dikshant, Verma T., Aggarwal R.
School/College Name    Chitkara Business School
Department Name    CBS

Beyond scrum: Anticipating the evolution of Agile project management practices

Name    IGI Global
ISBN No.    979-836933319-8; 979-836933318-1
Book Name    Practical Approaches to Agile Project Management
Authors Name    Bhattacharya S., Shukla K., Shukla A.
School/College Name    Chitkara Business School
Department Name    CBS

Impact of social networking on digital entrepreneurship

Name    Nova Science Publishers, Inc.
ISBN No.    979-889113737-0
Book Name    Digital Entrepreneurship: Future Directions
Authors Name    Jindal P.
School/College Name    Chitkara Business School
Department Name    CBS

Winning in a VUCA Corporate World

Name    Nova Science Publishers, Inc.
ISBN No.    979-889113737-0
Book Name    Digital Entrepreneurship: Future Directions
Authors Name    Aggarwal R., Verma T.
School/College Name    Chitkara Business School
Department Name    CBS

Artificial intelligence in forensic accounting

Name    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Authors Name    Saluja S., Nayyar V., Dawra S., Jain M., Prakash R.S.
School/College Name    Chitkara Business School
Department Name    CBS

Marketing 5.0 and the role of mind mapping in content advertising: An analysis

Name    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Authors Name    Kaur N., Kaushal P.
School/College Name    Chitkara Business School
Department Name    CBS

Impact of COVID-19 on MSMEs in internal market: Challenges, conceptual framework and future roadmap

Name    Emerald Group Publishing Ltd.
ISBN No.    978-183753198-1; 978-183753199-8
Book Name    VUCA and Other Analytics in Business Resilience, Part B
Authors Name    Gupta M., Bansal R., Verma J., Sood K.
School/College Name    Chitkara Business School
Department Name    CBS

An analysis on frauds affecting the financial security of the indian banking sector: A systematic literature review

Name    IGI Global
ISBN No.    979-836932216-1; 979-836932215-4
Book Name    Ethical Marketing Through Data Governance Standards and Effective Technology
Authors Name    Saluja S., Nair A.J.
School/College Name    Chitkara Business School
Department Name    CBS
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