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CURIN Publications has always ensured the unlimited world of knowledge for everybody who wants to get drenched in the pool of acquaintance. In order to chase the vision and mission of the University of exploring new fields and new modes of inquiry, we are committed to the edges and frontiers of the world of academia. We are a major publishing presence in fields as diverse as architecture, social theory, cognitive science, and computational science, and we have a long-term commitment to both design excellence and the efficient and creative use of new technologies

Books Year - 2024

Unlocking the value of non-fungible tokens: A comprehensive introduction

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Verma J., Sharma A., Deep G.
School/College Name    Chitkara Business School
Department Name    CBS

A paradigm shift in human resource policies: Adaptation of the neuro style of leadership

Name    IGI Global
ISBN No.    979-836934351-7; 979-836934350-0
Book Name    Neuroleadership Development and Effective Communication in Modern Business
Authors Name    Nayyar V., Saluja S., Vousinas G.L.
School/College Name    Chitkara Business School
Department Name    CBS

Adopting NFTs for customer engagements: A critical overview

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Sharma S., Jindal P.
School/College Name    Chitkara Business School
Department Name    CBS

Non-fungible tokens (NFTs): Use cases, adoption framework, and roadmap ahead

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Shalender K., Yadav R.K.
School/College Name    Chitkara Business School
Department Name    CBS

The sources of stock market volatility: A study on the Colombo stock exchange

Name    Emerald Group Publishing Ltd.
ISBN No.    978-183753902-4; 978-183753903-1
Book Name    VUCA and Other Analytics in Business Resilience
Authors Name    Riyath M.I.M., Dewasiri N.J., Siraju M.A.M.M., Jahfer A., Sood K.
School/College Name    Chitkara Business School
Department Name    CBS

Building culture of creativity and innovation in organisations: A VUCA world perspective

Name    Emerald Group Publishing Ltd.
ISBN No.    978-183753198-1; 978-183753199-8
Book Name    VUCA and Other Analytics in Business Resilience, Part B
Authors Name    Shalender K., Sharma N.
School/College Name    Chitkara Business School
Department Name    CBS

THE INFLUENCE OF SUSTAINABILITY COMMUNICATION ON CONSUMER LOYALTY AND BRAND REPUTATION

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Bhat I.H., Gupta S., Singh S.
School/College Name    Chitkara Business School
Department Name    CBS

Unveiling the uniqueness: Exploring challenges and opportunities in the realm of non-fungible tokens

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Kaur M., Malhan S., Sharma N.
School/College Name    Chitkara Business School
Department Name    CBS

ENABLING SUSTAINABILITY IN HIGHER EDUCATION VIA PERCEIVED EMPLOYABILITY, UNIVERSITY COMMITMENT, PERCEIVED ORGANISATIONAL PRESTIGE AND STUDENT SATISFACTION: A PLS-SEM APPROACH

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Agnihotri S., Mewafarosh R., Malhan S.
School/College Name    Chitkara Business School
Department Name    CBS

Exploring the uncharted waters: An empirical study on the adoption of NFTs and cryptocurrency in innovative marketing strategies

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Deep G., Verma J.
School/College Name    Chitkara Business School
Department Name    CBS
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