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CURIN Publications has always ensured the unlimited world of knowledge for everybody who wants to get drenched in the pool of acquaintance. In order to chase the vision and mission of the University of exploring new fields and new modes of inquiry, we are committed to the edges and frontiers of the world of academia. We are a major publishing presence in fields as diverse as architecture, social theory, cognitive science, and computational science, and we have a long-term commitment to both design excellence and the efficient and creative use of new technologies

Books Year - 2024

ENABLING SUSTAINABILITY IN HIGHER EDUCATION VIA PERCEIVED EMPLOYABILITY, UNIVERSITY COMMITMENT, PERCEIVED ORGANISATIONAL PRESTIGE AND STUDENT SATISFACTION: A PLS-SEM APPROACH

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Agnihotri S., Mewafarosh R., Malhan S.
School/College Name    Chitkara Business School
Department Name    CBS

Exploring the uncharted waters: An empirical study on the adoption of NFTs and cryptocurrency in innovative marketing strategies

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Deep G., Verma J.
School/College Name    Chitkara Business School
Department Name    CBS

ENHANCING BANKING SUSTAINABILITY THROUGH EMPLOYEE GREEN BEHAVIOUR AND GREEN BANKING INITIATIVE: A SYNERGISTIC APPROACH FOR A GREENER FUTURE

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Kumari J., Gupta C., Jindal P., Mishra A., Sood K.
School/College Name    Chitkara Business School
Department Name    CBS

Unleashing the metaverse potential: Role of NFTs and cryptocurrencies in retail

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Arora N., Jindal T.
School/College Name    Chitkara Business School
Department Name    CBS

Proficiency in the handicraft sector business in a volatile, uncertain, complex, and ambiguous environment

Name    Emerald Group Publishing Ltd.
ISBN No.    978-183753902-4; 978-183753903-1
Book Name    VUCA and Other Analytics in Business Resilience
Authors Name    Yadav U.S., Sood K., Tripathi R., Kumar A., Khan S.A.
School/College Name    Chitkara Business School
Department Name    CBS

Neuroleadership and effective communication

Name    IGI Global
ISBN No.    979-836934351-7; 979-836934350-0
Book Name    Neuroleadership Development and Effective Communication in Modern Business
Authors Name    Kaushal P., Kaur N., Kohli N.
School/College Name    Chitkara University, Punjab,
Department Name    CU

A SYSTEMATIC STUDY OF CAUSAL INTERACTION BETWEEN NATURAL GAS, INDIA’S GDP AND SUSTAINABLE GROWTH

Name    Emerald Publishing
Book Name    Contemporary Studies in Economic and Financial Analysis
Authors Name    Tanwar A.
School/College Name    Chitkara Business School
Department Name    CBS

How stress management and building resilience create effective leadership

Name    IGI Global
ISBN No.    979-836934351-7; 979-836934350-0
Book Name    Neuroleadership Development and Effective Communication in Modern Business
Authors Name    Saluja S., Bhatia A., Bansal A., Hakhu R.
School/College Name    Chitkara Business School
Department Name    CBS

Combining NFTs, metaverse, and embedded baas for increased real assets’ liquidity, investor experience, and ref transaction volume for global banking

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Ghosh A., Chatterjee D., Chatterjee S., Jindal P.
School/College Name    Chitkara Business School
Department Name    CBS

Embracing NFTs in marketing campaigns: The next frontier of technology

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Paul A., Malik R.
School/College Name    Chitkara Business School
Department Name    CBS
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