Books

CURIN Publications has always ensured the unlimited world of knowledge for everybody who wants to get drenched in the pool of acquaintance. In order to chase the vision and mission of the University of exploring new fields and new modes of inquiry, we are committed to the edges and frontiers of the world of academia. We are a major publishing presence in fields as diverse as architecture, social theory, cognitive science, and computational science, and we have a long-term commitment to both design excellence and the efficient and creative use of new technologies

Books Year - 2024

Building resilience and managing stress for better leadership outcomes

Name    IGI Global
ISBN No.    979-836931786-0; 979-836931785-3
Book Name    Building Organizational Resilience With Neuroleadership
Authors Name    Prabha C.
School/College Name    Chitkara University Institute of Engineering and Technology
Department Name    CUIET

Metaverse Banking 2.0: Future trends and challenges in metaverse banking strategies

Name    IGI Global
ISBN No.    979-836935870-2; 979-836935868-9
Book Name    Exploring the Use of Metaverse in Business and Education
Authors Name    Bhattacharya S., Singla B.
School/College Name    Chitkara Business School
Department Name    CBS

Exploring the secrets behind chatbot success in modern banking: A systematic literature review

Name    IGI Global
ISBN No.    979-836931831-7; 979-836931830-0
Book Name    Design and Development of Emerging Chatbot Technology
Authors Name    Bhattacharya S., Singla B.
School/College Name    Chitkara Business School
Department Name    CBS

Revolutionizing the automobile industry: A blue ocean strategy approach

Name    IGI Global
ISBN No.    979-836932277-2; 979-836932276-5
Book Name    Balancing Automation and Human Interaction in Modern Marketing
Authors Name    Chavan L., Jindal P.
School/College Name    Chitkara Business School
Department Name    CBS

Innovating for tomorrow: The role of artificial intelligence, robotics, and service automation in travel, tourism, and hospitality

Name    IGI Global
ISBN No.    979-836932277-2; 979-836932276-5
Book Name    Balancing Automation and Human Interaction in Modern Marketing
Authors Name    Sharma I., Aggarwal A.
School/College Name    Chitkara Business School
Department Name    CBS

Ethical leadership unveiled: A neuro strategic perspective

Name    IGI Global
ISBN No.    979-836931786-0; 979-836931785-3
Book Name    Building Organizational Resilience With Neuroleadership
Authors Name    Verma T., Aggarwal R., Arshia
School/College Name    Chitkara University, Punjab,
Department Name    CU

Platform business models and service innovation: A comprehensive review of digital ecosystems

Name    IGI Global
ISBN No.    979-836932020-4; 979-836932019-8
Book Name    Innovative Technologies for Increasing Service Productivity
Authors Name    Minz N.K., Prakash A., Arora M., Chaudhary R., Dixit S.
School/College Name    Chitkara Business School
Department Name    CBS

Embracing NFTs in marketing campaigns: The next frontier of technology

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Paul A., Malik R.
School/College Name    Chitkara Business School
Department Name    CBS

A systematic literature review of physical and digital NFT using network analysis

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Bassi P., Goel C., Kathuria P.
School/College Name    Chitkara Business School
Department Name    CBS

NFTs and web 3.0: Application, opportunities, and challenges

Name    IGI Global
ISBN No.    979-836931393-0; 979-836931392-3
Book Name    Adoption of NFTs and Cryptocurrency in Marketing
Authors Name    Malhotra S., Malik R.
School/College Name    Chitkara Business School
Department Name    CBS
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