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CURIN Publications has always ensured the unlimited world of knowledge for everybody who wants to get drenched in the pool of acquaintance. In order to chase the vision and mission of the University of exploring new fields and new modes of inquiry, we are committed to the edges and frontiers of the world of academia. We are a major publishing presence in fields as diverse as architecture, social theory, cognitive science, and computational science, and we have a long-term commitment to both design excellence and the efficient and creative use of new technologies

Books Year - 2024

Ethical risks in artificial intelligence-based performance assessment within Asian companies

Name    IGI Global
ISBN No.    979-836931735-8; 979-836931734-1
Book Name    Entrepreneurship and Creativity in the Metaverse
Authors Name    Kaur N.
School/College Name    Chitkara Business School
Department Name    CBS

The power of cross-functional collaboration and market knowledge integration to achieve competitive advantages in the automobile sector

Name    IGI Global
ISBN No.    979-836932020-4; 979-836932019-8
Book Name    Innovative Technologies for Increasing Service Productivity
Authors Name    Chavan L., Jindal P.
School/College Name    Chitkara Business School
Department Name    CBS

Metaverse in psychological treatments: Is MEDverse the next normal?

Name    IGI Global
ISBN No.    979-836931735-8; 979-836931734-1
Book Name    Entrepreneurship and Creativity in the Metaverse
Authors Name    Singh J., Nijjer S.
School/College Name    Chitkara Business School
Department Name    CBS

Revolutionizing creative tourism: Integrating AI in marketing for immersive travel experiences

Name    IGI Global
ISBN No.    979-836932020-4; 979-836932019-8
Book Name    Innovative Technologies for Increasing Service Productivity
Authors Name    Sharma I., Aggarwal A.
School/College Name    Chitkara Business School
Department Name    CBS

Role of the digital india movement to incorporate the digital technologies in the Indian system: Adoption of artificial intelligence

Name    IGI Global
ISBN No.    979-836931867-6; 979-836931866-9
Book Name    Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms
Authors Name    Rai J.S., Goyal M.
School/College Name    Chitkara Business School
Department Name    CBS

Cell Membrane Surface-Engineered Nanoparticles for Infectious Diseases

Name    American Chemical Society
ISBN No.    …
Book Name    ACS Symposium Series
Authors Name    Dey A.D., Thakur N., Singh C., Kumar A.
School/College Name    Chitkara College of Pharmacy
Department Name    CCP

Impact of cultural marketing on buying behaviour of the consumers

Name    Emerald Publishing
ISBN No.    978-183753734-1; 978-183753736-5
Book Name    The Framework for Resilient Industry: A Holistic Approach for Developing Economies
Authors Name    Gupta C., Jindal P., Shamkuwar M.
School/College Name    Chitkara Business School
Department Name    CBS

Empowering the Unbanked: The Intersection of Financial Inclusion and CBDC

Name    Emerald Publishing
ISBN No.    978-183753734-1; 978-183753736-5
Book Name    The Framework for Resilient Industry: A Holistic Approach for Developing Economies
Authors Name    Inder S.
School/College Name    Chitkara Business School
Department Name    CBS

Leveraging big data analytics for customer experience excellence in metaverse

Name    IGI Global
ISBN No.    979-836931735-8; 979-836931734-1
Book Name    Entrepreneurship and Creativity in the Metaverse
Authors Name    Bathla D., Ahuja R.
School/College Name    Chitkara Business School
Department Name    CBS

Embracing digital transformation: A paradigm shift in business operations and strategies

Name    IGI Global
ISBN No.    979-836932020-4; 979-836932019-8
Book Name    Innovative Technologies for Increasing Service Productivity
Authors Name    Taneja S., Shukla R.P., Singh A.
School/College Name    Chitkara Business School
Department Name    CBS
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