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CURIN Publications has always ensured the unlimited world of knowledge for everybody who wants to get drenched in the pool of acquaintance. In order to chase the vision and mission of the University of exploring new fields and new modes of inquiry, we are committed to the edges and frontiers of the world of academia. We are a major publishing presence in fields as diverse as architecture, social theory, cognitive science, and computational science, and we have a long-term commitment to both design excellence and the efficient and creative use of new technologies

Books Year - 2023

Brand building in metaverse

Name    IGI Global
ISBN No.    978-166848152-3; 978-166848150-9
Book Name    Applications of Neuromarketing in the Metaverse
Authors Name    Kaur A., Singh J., Geetika
School/College Name    Chitkara Business School
Department Name    CBS

Redefining marketing rules through smart devices

Name    IGI Global
ISBN No.    978-166848314-5; 978-166848312-1
Book Name    Cultural Marketing and Metaverse for Consumer Engagement
Authors Name    Bathla D., Bathla R., Gaikwad D., Kaur N.
School/College Name    Chitkara Business School
Department Name    CBS

Role of Polyphenols in Cardiovascular Diseases

Name    CRC Press
ISBN No.    978-303128780-0; 978-303128779-4
Book Name    Bioprospecting of Tropical Medicinal Plants
Authors Name    Chopra H., Bibi S., Mohanta Y.K., Kumari S., Baig A.A.
School/College Name    Chitkara College of Pharmacy
Department Name    CCP

Integrating metaverse to enhance the learning experience benefits of interactive teaching pedagogy for students: Immersive experience benefits in teaching

Name    IGI Global
ISBN No.    978-166848152-3; 978-166848150-9
Book Name    Applications of Neuromarketing in the Metaverse
Authors Name    Grover A.
School/College Name    Chitkara Business School
Department Name    CBS

Scoping review of literature on the application of blockchain in finance

Name    IGI Global
ISBN No.    978-166848363-3; 978-166848361-9
Book Name    Perspectives on Blockchain Technology and Responsible Investing
Authors Name    Choudhary V., Kamboj N., Trivedi S.
School/College Name    Chitkara Business School
Department Name    CBS

An umbrella review of the literature on blockchain and distributed ledger technology and their roles in future banking

Name    IGI Global
ISBN No.    978-166848363-3; 978-166848361-9
Book Name    Perspectives on Blockchain Technology and Responsible Investing
Authors Name    Trivedi S., Ankita
School/College Name    Chitkara Business School
Department Name    CBS

A globetrotter to the future of marketing: Metaverse

Name    IGI Global
ISBN No.    978-166848314-5; 978-166848312-1
Book Name    Cultural Marketing and Metaverse for Consumer Engagement
Authors Name    Reepu R., Taneja S., Ozen E., Singh A.
School/College Name    Chitkara Business School
Department Name    CBS

The war for talent in the digital world

Name    IGI Global
ISBN No.    978-166848152-3; 978-166848150-9
Book Name    Applications of Neuromarketing in the Metaverse
Authors Name    Sarangal R., Kumar A., Chauhan P., Dangwal A., Mehta M.
School/College Name    Chitkara Business School
Department Name    CBS

Cryptocurrency adoption behaviour of millennial investors in India

Name    IGI Global
ISBN No.    978-166848363-3; 978-166848361-9
Book Name    Perspectives on Blockchain Technology and Responsible Investing
Authors Name    Sharma R., Mehta K., Rana R.
School/College Name    Chitkara Business School
Department Name    CBS

Impact of augmented reality and virtual reality on customer purchase behavior in the virtual world

Name    IGI Global
ISBN No.    978-166848152-3; 978-166848150-9
Book Name    Applications of Neuromarketing in the Metaverse
Authors Name    Gagandeep, Verma J.
School/College Name    Chitkara Business School
Department Name    CBS
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