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CURIN Publications has always ensured the unlimited world of knowledge for everybody who wants to get drenched in the pool of acquaintance. In order to chase the vision and mission of the University of exploring new fields and new modes of inquiry, we are committed to the edges and frontiers of the world of academia. We are a major publishing presence in fields as diverse as architecture, social theory, cognitive science, and computational science, and we have a long-term commitment to both design excellence and the efficient and creative use of new technologies

Books Year - 2023

A globetrotter to the future of marketing: Metaverse

Name    IGI Global
ISBN No.    978-166848314-5; 978-166848312-1
Book Name    Cultural Marketing and Metaverse for Consumer Engagement
Authors Name    Reepu R., Taneja S., Ozen E., Singh A.
School/College Name    Chitkara Business School
Department Name    CBS

The war for talent in the digital world

Name    IGI Global
ISBN No.    978-166848152-3; 978-166848150-9
Book Name    Applications of Neuromarketing in the Metaverse
Authors Name    Sarangal R., Kumar A., Chauhan P., Dangwal A., Mehta M.
School/College Name    Chitkara Business School
Department Name    CBS

Cryptocurrency adoption behaviour of millennial investors in India

Name    IGI Global
ISBN No.    978-166848363-3; 978-166848361-9
Book Name    Perspectives on Blockchain Technology and Responsible Investing
Authors Name    Sharma R., Mehta K., Rana R.
School/College Name    Chitkara Business School
Department Name    CBS

Nanotechnological Modus Operandi for the Delivery of Cytotoxic Phytochemicals

Name    CRC Press
ISBN No.    978-303128780-0; 978-303128779-4
Book Name    Bioprospecting of Tropical Medicinal Plants
Authors Name    Alex T., Shrivastava A., Lang D.K., Khabiya R., Koka S.S., Sultana Y.
School/College Name    Chitkara College of Pharmacy
Department Name    CCP

Alzheimer’s Disease Treatment Using Natural Foods: A Overview

Name    CRC Press
ISBN No.    978-303128780-0; 978-303128779-4
Book Name    Bioprospecting of Tropical Medicinal Plants
Authors Name    Bhattacharya T., Das D., Chopra H., Baig A.A.
School/College Name    Chitkara College of Pharmacy
Department Name    CCP

Cultural marketing in the digital era

Name    IGI Global
ISBN No.    978-166848314-5; 978-166848312-1
Book Name    Cultural Marketing and Metaverse for Consumer Engagement
Authors Name    Taneja S., Gupta M., Bhushan P., Bhatnagar M., Singh A.
School/College Name    Chitkara Business School
Department Name    CBS

Prospects of blockchain technology in finance sustainability

Name    IGI Global
ISBN No.    978-166848363-3; 978-166848361-9
Book Name    Perspectives on Blockchain Technology and Responsible Investing
Authors Name    Kaur G., Bansal M., Kaur T.
School/College Name    Chitkara Business School
Department Name    CBS

AIoT-based waste management systems

Name    Institution of Engineering and Technology
ISBN No.    978-183953634-2; 978-183953633-5
Book Name    AIoT Technologies and Applications for Smart Environments
Authors Name    Chauhan S., Gargrish S.
School/College Name    Chitkara University Institute of Engineering and Technology
Department Name    CUIET

Role of Machine Learning in Detection and Classification of Leukemia: A Comparative Analysis

Name    Springer International Publishing
ISBN No.    978-303143205-7; 978-303143204-0
Book Name    GANs for Data Augmentation in Healthcare
Authors Name    Garg R., Garg H., Patel H., Ananthakrishnan G., Sharma S.
School/College Name    Chitkara University Institute of Engineering and Technology
Department Name    CUIET

Neuromarketing science: A road to a commercial start-up

Name    IGI Global
ISBN No.    978-166848152-3; 978-166848150-9
Book Name    Applications of Neuromarketing in the Metaverse
Authors Name    Dangwal A., Bathla D., Kukreti M., Mehta M., Chauhan P., Sarangal R.
School/College Name    Chitkara Business School
Department Name    CBS
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