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Home
About
About Us
Openings at CURIN
Our Faculty
Analytics
Patents
Consultancy
Sponsored Research
International Research Collaborations
Publications
Journals
Conferences
Books/Book Chapters
Doctoral Programs
Approved Supervisors
PhD Awarded
PhD Scholars
Research Collaborations
Research Facilities
Central Instrumentation Facilities
Fabrication Facility
Animal House
Media Laboratory / Studios
Research & Statistical Database
Centres of Excellence
Policies
Recognitions
Research Committee
News & Events
News
Events
Video Gallery
Excellence Awards
Rise Reports
Res Novae
Tech-Connect
CURIN Day
Contact Us
Journals
Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools
Journal Name
Journal of Business Research
Year of Publication
2023
Authors Name
Dhiman N., Jamwal M., Kumar A.
School/College
Chitkara Business School